Sneak Peek Into Managed Services India 2010 Event

Setting the road ahead for the new growth industry of managed services,  Comviva CEO Manoranjan Mohapatra  claimed that India “is the pioneer in manages services in telecom”.  This new opportunity was largest in network, then in IT and yet to grow in value added services even where alone it would rise to 400 million dollar business by 2014, the Comviva chief executive  predicted.  As the number of operators was crowding into the telecom service operation, service differentiation was becoming critical while value added services, a complex area of management was promising the maximum addition of revenue growth.  Interdependency  of VAS applications was set to form a service.

Mr. Mohapatra also predicted a bright future for managed services in the country as the operators were seeking to drive revenues along with the expansion in their customer base breaking the paradox of falling per user  revenues in telecom development.

From L-R Mr. Mallikarjuna Rao, Chief Technology Officer Aircel, Shri R.K. Aggarwal, Director (Consumer Mobility) BSNL & Shri PJ Thomas, IAS, Secretary, DOT, Ministry of Communications & IT, Govt. of India lighting the inaugural lamp at Managed Services India 2010.

The public sector telecom service providers in the country were also now considering moving towards outsourcing non-core services in place of their current position as integrated service providers setting up networks and managing everything from networks to customer end services, said R. K. Aggarwal, director (consumer mobility), BSNL.  However, he conceded that the public sector units had their own problems in making this move needed to compete with the private sector operators.  He dwelt on the problems of this necessary shift in his presentation at the conference,  pointing out that  winning over the staff in effecting this necessary change was critical.

Describing managed services as an “end to end partnership”  between the service operator and the many entities managing their side of the entire service, Vikas Arya,  network operations director of Sistema Shyam Teleservices suggested operators should take to “creating modeling” and “thinking outside the box” to overcome the enormous problems of integrating the work of these different partners.  Mallikarjuna Rao , chief technology officer of Aircel, also analyzed the challenges in moving over to a fully managed services model of proving telecom services.

Mr. Urs Pennanen, Head of India region, Nokia Siemens Networks added – “We are privileged to be part of this unique platform to share our experience and thought leadership in Managed Services, built through 230 MS contracts and more than 80 multi-vendor MS operations globally. Being the number one managed services provider in India for wireless networks, managing 140million subscribers for top 7 private operators every day and every night, Nokia Siemens Networks is pleased to provide an insight into this global trend that is now catching up across multi-vendor, multi-technology, multi-layer networks as well. ”

The experts conclusion was that managed services in India was emerging as a new network driver in the exploding telecom market in the country that is moving to a billion customer base in the near future, as Mr. Shashi Dharan, managing director of Bharat Exhibitions, organizers of the conference, said.