Smartphone Shipments Fell for the First time in Festive Quarter – Q4 2022

India saw an overall decline in smartphone shipments during Q4 of 2022. Q4 is considered a festive quarter due to Diwali, Christmas, and New Year, which brings a lot of discounts and offers for customers. Thus, smartphone shipments during the quarter always go up only. However, for the first time, according to Canalys, smartphone shipments fell in Q4. For the overall 2022, there was a 6% decline in smartphone shipments compared to 2021. As per the research firm, a total of 151.6 million units were shipped in 2022. In Q4, smartphone shipments declined by 27% to 32.4 million.

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Canalys said that Samsung took the number one spot in Q4 2022 for the first time since Q3 2017. Samsung shipped a total of 6.7 million units in India during Q4, which was 21% of the market share. Vivo came in at the second position with 6.4 million units, mainly via offline channels. Xiaomi lost its leadership position in Q4 2022 for the first time in 20 quarters. Xiaomi slipped to the third position with 5.5 million units.

Credit – Canalys

Note that the shipments figure of OPPO also includes the shipments of OnePlus, and the percentages may not add up to 100% due to rounding. Also, the shipments of Xiaomi includes the figures of POCO.

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Regardless, Xiaomi was still the leader in India in 2022. OPPO and Realme came in at the fourth and fifth position with 5.4 million and 2.7 million units, respectively. One of the biggest trends that was noticed was that vendors which relied upon online sales channels suffered more than the ones which leaned more towards the offline market.