Smart TV Has Seen Maximum Demand Growth in Rural and Semi-Urban India: Kodak

Smart TVs have become the norm for new-age consumers as they love to watch content on the go via OTT (over-the-top) platforms instead of relying on traditional linear TV channels for watching content in the old school manner. Avneet Singh Marwah, CEO, Super Plastronics Pvt Ltd, a Kodak Brand Licensee, in an exclusive conversation with TelecomTalk, said that maximum growth for Smart TV demand in the rural and semi-urban India.

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Marwah said that the Finance Minister’s move of announcing that the government will be focusing on laying optical fiber cable (OFC) in rural parts of the country where the electricity has just arrived is a big move. The faster internet reaches everywhere, the more OTT platforms and the role of Smart TVs will grow in India.

Indians Enjoy Strong Connectivity, Says Marwah

Without taking the name of the telecom operator, Marwah said that four to five years back, when a certain internet service provider launched services in India, the data rates went down significantly. Adding to this, Marwah said that a lot of his international partners remark on how good the 4G connectivity is in India despite such a large demographic.

Kodak Wants to Provide Everything at More Affordable Rates

Kodak understands the Indian market is price sensitive. Thus, to stay ahead of the other brands in the market, Kodak offers the same thing its competitors are offering at a lower price. For example, if a certain company is offering a 50-inch TV for Rs 60,000, Marwah said that Kodak would offer a 60-inch option for the same price. Thus, Kodak is just looking to provide something extra to the Indian users.