Sky UK has decided to close its 3D channel, as it failed to generate widespread consumer interest. The provider will, however, continue to offer the service on on-demand basis from 9th June 2015.
The closure of its 3D channel is expected to help create extra satellite bandwidth for its anticipated 4K service. “From June Sky 3D is going fully on demand,” said Luke Bradley-Jones, brand director, TV products.
“From the latest 3D movie premieres like Guardians of the Galaxy, X-Men Days of Future Past and Dawn of the Planet of the Apes, to the very best in natural history with documentaries like Natural History Museum Alive, it will all be ready and waiting for our customers to view whenever it suits them,” he added.
Sky’s 3D channel was launched in 2010. The channel’s football coverage gained a wide popularity, following which the channel shifted its 3D broadcasting hours to evening, from 7pm to 1am, on Monday to Thursday and all-day on weekends.