According to the Mobile Industry Consumer Insight (MICI) Report by Cyber Media (CMR) Research, Samsung, Apple and HTC are the most successful mobile brands in India. The research firm has considered parameters such as technological innovations, cutting-edge design, and branding to come to this conclusion.
Sony, BlackBerry, and Lenovo are the other top-recalled brands.
Sharing the findings with media and public for the first time, Apalak Ghosh, Principal Analyst, Industry Consulting Group, CMR said, “In the last decade, numerous mobile handset players have entered the Indian market. However, only a few of them have been able to survive in this fiercely competitive market. There has been an evolution in the mindset of the Indian consumers. When it comes to buying new mobile phones, they have become more discerning and demanding.”
The Mobile Industry Consumer Insight (MICI) Report of CMR Research is based on a quantitative study conducted in the metro cities of New Delhi, Mumbai, Kolkata, and Bengaluru, among the people within the age group of 26-45 years.
Samsung was the highly recalled brand with 97% of people remembering the name. This was followed by Apple and HTC, with 85% and 78% recalls respectively. 72% of respondents attributed Samsung to its reliability and dependability. It also scored well for industry leadership (71%).
Apple, on the other hand, is known for its quality of innovation (78%). 76% respondents valued Apple for good design and appearance. Around 72% people applauded for its dependability. The success of HTC was attributed to innovation (76%), design and looks (76%); and up-to-date technology (72%).
Faisal Kawoosa, Principal Analyst, Industry Intelligence Group, CMR, said, “Customers with premium smartphones use multiple applications at the same time with the expectation that the applications perform seamlessly. To support the same, consumers today are looking for premium smartphones with higher RAM and processor for faster functioning and a longer battery life. To sustain their competitive position going forward, the mobile phone players must cater to the evolving needs of the smartphone users.”
“For their future smartphone, consumers are expecting a lot of new features focused on utility as well as entertainment. These include, among others, seamless voice control, virtual reality as well as inbuilt projectors,” added Faisal.