Samsung is the most recollected smartphone brand in India, ranks high for its reliability and dependability: CMR Research

According to the Mobile Industry Consumer Insight (MICI) Report by Cyber Media (CMR) Research, Samsung, Apple and HTC are the most successful mobile brands in India. The research firm has considered parameters such as technological innovations, cutting-edge design, and branding to come to this conclusion.

Sony, BlackBerry, and Lenovo are the other top-recalled brands.

Sharing the findings with media and public for the first time, Apalak Ghosh, Principal Analyst, Industry Consulting Group, CMR said, “In the last decade, numerous mobile handset players have entered the Indian market. However, only a few of them have been able to survive in this fiercely competitive market. There has been an evolution in the mindset of the Indian consumers. When it comes to buying new mobile phones, they have become more discerning and demanding.”

The Mobile Industry Consumer Insight (MICI) Report of CMR Research is based on a quantitative study conducted in the metro cities of New Delhi, Mumbai, Kolkata, and Bengaluru, among the people within the age group of 26-45 years.


Samsung was the highly recalled brand with 97% of people remembering the name. This was followed by Apple and HTC, with 85% and 78% recalls respectively. 72% of respondents attributed Samsung to its reliability and dependability. It also scored well for industry leadership (71%).

Apple, on the other hand, is known for its quality of innovation (78%). 76% respondents valued Apple for good design and appearance. Around 72% people applauded for its dependability. The success of HTC was attributed to innovation (76%), design and looks (76%); and up-to-date technology (72%).

Also Read: 4G, Augmented Reality, USSD: Just some of things that will make headway in 2017

Faisal Kawoosa, Principal Analyst, Industry Intelligence Group, CMR, said, “Customers with premium smartphones use multiple applications at the same time with the expectation that the applications perform seamlessly. To support the same, consumers today are looking for premium smartphones with higher RAM and processor for faster functioning and a longer battery life. To sustain their competitive position going forward, the mobile phone players must cater to the evolving needs of the smartphone users.”

“For their future smartphone, consumers are expecting a lot of new features focused on utility as well as entertainment. These include, among others, seamless voice control, virtual reality as well as inbuilt projectors,” added Faisal.

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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Sunny | Lucknow

Chinese are working on a well thought out and well funded plan to destroy local industries of other countries and sadly a lot of broke losers walk right into their trap. Not surprising because poverty even forces people into committing crimes. It’s only Indians it seems who are keeping Xiaomi floating because it’s having a terrible time back in China. Probably even Chinese don’t have such low standards that our people have got. Anyway, these people haven’t left much hope for their lives so running after cheap stuff is their only option left 🙁

Girish Gowda

No sane person who knows even a little bit of the tech stuff will ever buy a Samsung phone apart from its awesome flagships (even then there was the Note 7 debacle). I personally think Apple products are leeches and have never really liked them. Anyway, the brands that my parents trust are Nokia, Xiaomi, Sony (before the smartphone era) and Samsung (my mom, even though she hates her galaxy phone now). To all the whiners who are crying against Xiaomi, I just have to say – grow up. Xiaomi devices, when sold by other companies, cost anywhere between 1.5… Read more »

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