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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Samsung might have lost its market share in the Indian market, but in the premium segment (above Rs 50,000), it’ still the leader. According to CMR’s India Mobile Handset Market Review Report for Q1 2018 released today, the super premium segment (Rs 50,000) saw Samsung taking top honours ahead of flagships with its Samsung Galaxy S9 and S9+ from Apple iPhone X and Google Pixel 2. While Apple reigned supreme in Q4 2017 with the launch of iPhone X and iPhone 8 and 8 Plus, Q1 2018 saw the shipments of its premium flagships decline by 74%. Furthermore, the search giant Google is still not enjoying success with its Pixel 2 lineup of devices as Google’ share has come down to 2% from 11% at the end of Q1 2018 as compared to Q4 2017.
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The report also revealed that 94% of the smartphones were ‘Made in India,’ with 26% YoY growth. On the other hand, imports of feature phones grew by 11% in market share, as 74% of LYF’s JioPhones were imported in 1Q 2018. In the overall smartphone shipments space, Xiaomi remained the market leader with 31% share, followed by Samsung with 25% share, Oppo & Vivo with 6% share, and Lava with 4% share.
It’ surprising to see Lava entering the top five smartphone brands space, which also explains the struggles currently faced by Lenovo & Motorola. Lava’s aggressive promoting such as two-years warranty and roping in Mahendra Singh Dhoni helped the homegrown company.
