Samsung is the number 1 smartphone manufacturer for India, Micromax share declines

Counterpoint Technology Market Research has just released its report for the first quarter of 2015 (January-March 2015) of the Indian mobile market. A lot has happened in the Indian mobile market this year and the report pretty much sums it up. The smartphone shipments in the country grew by 21 percent in terms of year-on-year (YoY) growth but dropped by 8 percent when it came to the quarter-on-quarter (QoQ) growth. Smartphone shipments constitued 37 percent of the total mobile shipments in India.


Samsung has gone ahead and retained its number 1 position in the Indian mobile market as well as in the smartphone market. It had a 18.2 percent share in the overall mobile market and a 27.8 percent share in the smartphone arena. Micromax was at the second position with 15.3 percent share of the smartphone market but it was 26 percent less than Q4 2014. Its share in the mobile market was 12.2 percent which again was  28 percent less than the company’s share in the previous quarter.

Micromax New Logo

Microsoft was at the number 3 spot in terms of mobile shipments but it didn’t make it to the top 5 as far as smartphone shipments are concerned. However, its Lumia 535 enjoyed a high amount of affinity in the country and continues to do so. Microsoft was followed by Intex and Lava which had 8.7 percent and 8.1 percent share of the Indian mobile market.


Coming back to the smartphone market, Intex (9.4 percent), Lava (5.4 percent) and LenovoMotorola (5.2 percent) followed up in third, fourth and fifth positions respectively. The report further states that Xiaomi’s shipments declined during the quarter but doesn’t reveal the numbers. Apple witnessed a strong growth on the back of the new iPhone siblings getting launched and a slew of schemes being made available to facilitate purchases.

Apple sold a few thousand short of 1 million devices between October 2014-March 2015. It sold 1 million units between October 2013-September 2014. India has also gone on to become the third largest smartphone market globally.  That pretty much sums up the first quarter of 2015 for the Indian mobile market.

Reported By

Leave a Reply

17 Comments on "Samsung is the number 1 smartphone manufacturer for India, Micromax share declines"


Sort by:   newest | oldest
May 3, 2015 1:32 am 1:32 AM

micromax with all those flash sales which claims 10000 units sold in 3 seconds losses market share good. now they should think about selling those phone offline. Samsung and nokia doing well because of their retail availability. because most first time smartphone users not going to buy a phone online they prefer offline. nowadays every phone which is good put on online flash sales i mean come on release good phones offline also what’s the problem

May 3, 2015 3:03 pm 3:03 PM

Well said. Branded companies up up. They mostly make good quality handsets. There might me faults in some handsets but not all. In caseofthirdclasscompanies, the situation is reverse. Lol.

May 4, 2015 4:06 am 4:06 AM

@sudhakar can you give your number. i want to give it as DISASTER HELPLINE NUMBER. how idiotic you are

Niharika Dutt
May 4, 2015 3:42 am 3:42 AM

@sudhakar do you have any objection if other companies sell their phones and people likes it buy what they like. who is in your photo. its looks very funny and can you give some opinion to start up companies how to say bla bla bla like you . i mean your training helps them

Zoya Khan
May 4, 2015 3:20 am 3:20 AM

@sudhakar they only produce some handets i mean branded compaines in your sense. you only have one sense its NON SENSE

May 2, 2015 11:59 pm 11:59 PM

My full support to micromax and lava…i have used both the brands and is very much satisfied.we will regain the No 1 status in india very soon mr sudhakar..and dont complain about a brand without using it..

May 3, 2015 6:56 pm 6:56 PM

You are absolutely Correct am using two Lava devices iris 504q(2 year),iris pro 30+ (6 months) ,both worked very nicely.Especially I liked lava iris pro 30+ ,woww what a quality,very light weight ,fast,good battery ,camera performance etc, its not a rebranded stuff .its designed by Lava .I am a Proud owner of Lava .And I strongly believ that they should come up globally pretty soon.

May 3, 2015 7:09 pm 7:09 PM

One more thing is that Lava is the fourth largest smartphone brand (excluding Xolo ) in the country .If its including Xolo they will be in second or third spot .

May 2, 2015 8:54 am 8:54 AM

Whoaaaa. Branded companies up up. All the best. To the3rdclasscompany (lava, g-five, micromax, xolo, gionee, karbonn etc) supporters : Where will you keep your face now?. Lol.

May 2, 2015 1:02 pm 1:02 PM

Branded companies !!
Once when Nokia was undisputedly the leader,did u support Samsung ????
They had started from scratch and now they are the leader.
In recent future we will also see a new leader,at least in India.
Stay tuned.
All the best to the future branded companies..

May 2, 2015 3:03 pm 3:03 PM

I didn’t use Samsung handsets at that time. Now I am using. Note that Nokia didn’t remake the china handsets and sell in India. Nokia and other branded companies manufacture handsets and spares by their own. Do you know that Samsung chips are used in apple devices till now?. Is there any chip from the3rdclasscompanies like xiaomi chip, gionee chip, lava chip?. Lol.

May 2, 2015 5:43 pm 5:43 PM
Its manufacturer and NOT the seller… Buy an samsung handset for average 20K after few months visit the service center and listen to the same old crap..sir water damage not covered under warranty.. By just seeing the white spots they say its water damage, this can happen because of moisture in the air. Now you ask them for cost of repair and they say sir 10K…. Bullshit !! Better buy karbonn, lava, MM etc under 10K and even it gets damaged buy a new 1 again still better then those costly junks.. Btw all of them give 1 year warranty…… Read more »
May 2, 2015 10:40 pm 10:40 PM

It is because of your careless attitude. Who told you to spill water?. I bought note 2 in August 2013 and got new battery (compared the serial number with the old one – because of less battery backup) within 1 month of giving the battery that came with the mobile. I frankly asked them that minor scratches are there because of removing the battery cover. They said that it is ok. Only physical damages are not covered. You do not have anyqualifications to use the branded company mobile phones because ofyourilliteracyabout branded company mobiles. Go and buythe3rdclasscompany mobilesyousenselsss.

May 3, 2015 12:05 pm 12:05 PM

Thanks for your suggestion. .
btw no one spills water on phone, in a city like mumbai there is lot of moisture in the air, even if you open and see your working phone it will have those white spots, it does not make it water damaged.

Jyotirmoy Manna
May 5, 2015 8:17 pm 8:17 PM

Why do you respond to ‘specified’ Sudhakar?

May 3, 2015 2:57 pm 2:57 PM

Look at the user manual of each phone. The phone must be stored in a specific range of humidity and must be used within a certain range of humidity. Did you ever care to read the user manual of each and every new phone you buy eventhough you know how to operate and customize?.

May 4, 2015 10:30 pm 10:30 PM

Then do you keep your shitsung in the specified range of humidity temperature etc always so that you can give your phone to your grandchildren