Counterpoint Technology Market Research has just released its report for the first quarter of 2015 (January-March 2015) of the Indian mobile market. A lot has happened in the Indian mobile market this year and the report pretty much sums it up. The smartphone shipments in the country grew by 21 percent in terms of year-on-year (YoY) growth but dropped by 8 percent when it came to the quarter-on-quarter (QoQ) growth. Smartphone shipments constitued 37 percent of the total mobile shipments in India.
Samsung has gone ahead and retained its number 1 position in the Indian mobile market as well as in the smartphone market. It had a 18.2 percent share in the overall mobile market and a 27.8 percent share in the smartphone arena. Micromax was at the second position with 15.3 percent share of the smartphone market but it was 26 percent less than Q4 2014. Its share in the mobile market was 12.2 percent which again was 28 percent less than the company’s share in the previous quarter.
Microsoft was at the number 3 spot in terms of mobile shipments but it didn’t make it to the top 5 as far as smartphone shipments are concerned. However, its Lumia 535 enjoyed a high amount of affinity in the country and continues to do so. Microsoft was followed by Intex and Lava which had 8.7 percent and 8.1 percent share of the Indian mobile market.
Coming back to the smartphone market, Intex (9.4 percent), Lava (5.4 percent) and Lenovo–Motorola (5.2 percent) followed up in third, fourth and fifth positions respectively. The report further states that Xiaomi’s shipments declined during the quarter but doesn’t reveal the numbers. Apple witnessed a strong growth on the back of the new iPhone siblings getting launched and a slew of schemes being made available to facilitate purchases.
Apple sold a few thousand short of 1 million devices between October 2014-March 2015. It sold 1 million units between October 2013-September 2014. India has also gone on to become the third largest smartphone market globally. That pretty much sums up the first quarter of 2015 for the Indian mobile market.