Samsung has partnered with Cielo, an AI-driven franchise solutions company, to transform retail advertising and franchise operations. This partnership integrates Samsung's VXT display technology with Cielo's AI-powered platform to enhance digital marketing and operational efficiency, according to Samsung.
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AI-Powered Digital Signage as a Service
As part of the collaboration, Cielo has launched SmartSigns, a Digital Signage as a Service (DaaS) solution leveraging Samsung's VXT technology. Powered by CieloVision's KYAI (Know Your Audience Intelligence), SmartSigns delivers real-time analytics and AI-driven advertising, ensuring businesses reach the right audience with targeted messaging.
"We're thrilled to bring our SmartSigns vision to life with Samsung," said Imre Szenttornyay, CEO of Cielo. "By combining Samsung's leading-edge VXT platform with Cielo’s proprietary AI and analytics, we're delivering a fully integrated solution that helps businesses meet modern consumer demands. Our mission is to make AI-driven insights accessible to every franchise operator, fueling growth and innovation across retail sectors."
Cielo SmartSigns Pro
The product, Cielo SmartSigns Pro, starts at USD 199 per month per display and includes an AI camera, a VXT Pro license, AI task, marketing credit, and remote support. "This plug-and-play solution simplifies deployment, management and support for digital signage ecosystems, requiring no upfront expenses," the joint statement said.
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AI and Computer Vision
CieloVision's AI and computer vision capabilities analyse consumer sentiment, dwell time, and behaviour patterns, enabling hyper-targeted advertising with measurable ROI. The platform also enhances franchise compliance and risk mitigation.
"Through this partnership, VXT users across industries like retail, hospitality and quick-service restaurants can access Cielo's AI-driven solutions to effortlessly create and deploy industry-specific content, driving impactful engagement and streamlined operations," said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics.
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According to the official release, this partnership, built upon Cielo's SmartFranchise framework, also serves managed service providers (MSPs) and franchise operators in industries such as quick-service restaurants, family entertainment and retail.
