Rogers Communications Launches Xfinity Brand in Canada

New Rogers Xfinity Streaming Service Brings Top Streaming Apps, Free Content, and Future Wi-Fi and Home Security Services.

Highlights

  • Rogers Communications introduces the Xfinity brand in Canada through a 10-year partnership with Comcast.
  • Rogers Xfinity Streaming service integrates top streaming apps and ad-supported content on a unified TV platform.
  • Rogers plans additional Xfinity-branded products for Wi-Fi and home security.

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Rogers Communications Launches Xfinity Brand in Canada
Canadian telecommunications company Rogers Communications has launched its first products under the Xfinity brand in Canada through a 10-year partnership with US cable operator Comcast, announced earlier this year. Using Comcast's EntertainmentOS platform, Rogers is introducing Rogers Xfinity Streaming, offering customers access to top streaming apps and free, ad-supported content on its TV platform—all in one place.

Also Read: Rogers Partners With Comcast to Launch Xfinity Products in Canada




One-Stop Entertainment Experience

Rogers Xfinity Streaming is the first service powered by Comcast's EntertainmentOS, which consolidates live sports, entertainment, news, movies, and shows from top streaming apps into a single, easy-to-navigate view, Rogers said on Thursday.

Partnership Brings Xfinity to Canada

"Rogers Xfinity will provide our customers with world-class internet and entertainment services on Canada's fastest and most reliable network," Rogers said.

Comcast's technology platform leverages AI, cloud, and voice capabilities to deliver continuous innovation, Rogers added.

Comcast Connectivity and Platforms commented, "We’re proud that Rogers is rolling out the Xfinity brand, our network design, and our award-winning products."

Also Read: Rogers Partners With CableLabs to Advance 5G and 10G Network Technology

Enhanced Network Upgrades

New Wi-Fi and home security products are also planned under the Xfinity offering, building on Rogers' ongoing network upgrades to deliver enhanced reliability and multi-gig speeds to nearly seven million homes by the end of this year.

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