Reliance Jio Plans to Launch Large Screen Smartphones as an Upgrade for Feature Phone Users

The Mukesh Ambani led telecom operator, Reliance Jio Infocomm is planning to launch large-screen smartphones for users of feature phones who would like to upgrade to such a device. As per an ET Telecom report, in its next move, Reliance Jio will be working with its partners to develop an affordable smartphone. Reliance Jio’s head of sales and channel and development, Sunil Dutt told ET, “We are trying to work with partners who can bring in affordable large-screen smartphones for a large mass of customers who are yet to make a shift to a 4G smartphone, so that they can experience the right kind of connectivity as well as the right kind of content on devices which are affordable.”

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Reliance Jio in Talks With US Based Manufacturer Flex

When asked about the strategy for the upcoming months, the executive said that the company would be coming up with something or the other in every two or three months. Another relevant update revealed that Reliance Jio is in talks with US-based manufacturer Flex to produce about 100 million smartphones as the telco plans to rapidly enhance its market share by signing up these customers who would like to upgrade from a feature phone to a smartphone.

This would not be the first time when Reliance Jio would be working with smartphone manufacturers to bring down the effective cost of the devices. Reliance Jio has already partnered up with brands like Samsung, Xiaomi, Oppo and Apple to offer cashback and more attractive offers to bring down the effective price of devices. Reliance Jio has taken this path to target most of the 500 million feature phone users who are most likely to upgrade to a smartphone when the prices of the devices are more affordable.