Bundled Prepaid and Postpaid Plan Prices of Indian Telcos Will Increase by 60 to 80%

Bundled plans of telecom operators will increase by 60 to 80% under the new proposed tariff structure, ICICI Securities says

By March 31st, 2020 AT 4:02 PM
  • Reliance Jio proposed the floor tariff price to be at Rs 20 per GB while Airtel proposed Rs 30 per GB
  • Vodafone Idea has proposed Rs 35 per GB
  • ICICI Securities believes that Airtel is best positioned to benefit under the proposed new tariff

The monthly data usage of an average user is currently high due to the high allowance and that an user’s actual requirement could be much lower, ICICI Securities says. According to the report released on Monday by ICICI Securities on the Indian telecom sector, the comments made by telecom operators on floor prices are “quite encouraging.” The telecom operators called for a five times hike on data prices along with minimum subscription charges and fixed cost for voice calls. Additionally, Reliance Jio requested for seperate charges on video on demand (VOD) and other apps. If the telecom regulator accepts the recommendations from telecom operators, ICICI Securities believes that the operators would receive a significant increase in average revenue per user (ARPU) and revenues.

Telecom Regulator Requires Huge Will For Implementing Recommendations

Reliance Jio in its response to the consultation paper for floor price suggested Rs 20 per GB while Vodafone Idea was on the higher side with its recommended price of Rs 35 per GB. With the current tariff averaging at Rs 4 per GB and if regulator adopts Rs 20 per GB as floor price, an average user will have to shell out five times more. ICICI Securities believes the regulator “may require huge will” for implementing the changes due to the steep increase in tariff.

The firm believes that if the regulator adopts the lowest proposed tariff, it still wouldn’t necessarily translate to huge increase in ARPU for operators as users would downgrade plans based on requirement. However, the bundled plans of 1 GB per day and 1.5 per GB per day would also be set to increase by 60 to 80% under the new proposed tariff. ICICI Securities believes the industry could witness a compound annual growth rate (CAGR) of 16.8% by 2024 to 2025 driven by 19.8% CAGR increase in ARPU.

Crucially, the firm believes that the downgrade in data usage would ease congestion on the networks and will improve the realised data speeds for the user. On the other hand, the capacity based capital expenditure for telecom operators would reduce with the downgrade in data usage.

Value Added Services: From Negligible Earnings to Value Added Play

With Reliance Jio proposing charges for value added services, the firm believes that operators are presented with a huge opportunity to earn from a segment that has currently produced negligible earnings.

ICICI Securities believes that regulator may not accept the proposed subscription charges on the services as it is “significantly high” and that it may be “restricted to bundled plans.”

“For now, we are not factoring-in any upside from these digital services,” ICICI Securities said in the report.

Volume Growth and Revenue Might Finally Have Correlation

The firm said that the operators in the last three years have been offering higher data allowance that “even an abuser on the network will often not find the entire usage exhausted.”

If the regular adopts the proposed tariff, ICICI Securities said that the industry structure may get reconstructed with the subscriber paying for his actual needs and requirements.

“These tariff plans will leave little room for abusers of the network,” ICICI Securities said. “We will see a lot more correlation to revenue and volume growth compared to past three years.”

ICICI Securities said that it prefers Airtel in the telecom space as it is “best positioned to benefit from these changes in the industry.”

Born in India, Yogesh loves to travel and has lived in multiple countries including New Zealand and Canada. His bylines can be found on various newspapers and blogs throughout the world, including Vancouver Sun, Surrey Now-Leader, Daily Hive , Investing News Network and Rach F1.

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Biswadeep MondalCool_chennaiChakri KudikalaVishalDj bobby Recent comment authors
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We just need 10 to 15 GB per month and Unlimited calls all over india. People who are with family; everyone in the family will use internet, they must have Fixed line broadband connection compulsory with the plans based on their needs. I guess basic broadband plans start from as cheap as 500rs per month. Coming to 4G internet, these telecos like airtel and jio wont provide plans based on people needs. They just wanted to suck our money. They will never give such plans to us, but they will keep on increasing the price alone. Daily data of 1.5… Read more »

Biswadeep Mondal
Biswadeep Mondal



Ultimately loss for operators as people will stop using mobile for data activities. Only calling service will be used then. Already they have increased the pack amount. 10% to 20% increase is acceptable. Beyond that, operators will again show negative growth.


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