Premium Smartphone Segment in India: Let’s Talk

The premium smartphone market in India has been growing pretty fast since the pandemic. Users have realised the need and importance of powerful smartphones while living inside their homes. Premium devices can enable users to play games, watch movies, do graphic work and more pretty comfortably. For perspective, premium smartphones are devices which cost above or more than Rs 30,000. The festive sales, which just went by, add a boost to the demand for premium phones. It is worth noting that in Q3 2022 (July – September), while smartphone shipments in India declined, the demand for mid-tier and premium smartphones rose.

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Shilpi Jain, Research Analyst at Counterpoint, said, “In terms of price bands, the premium segment (>INR 30,000) reached its highest-ever share of 12% during this quarter.” This means that more and more users are going for premium devices, or the demand for low-tier price smartphones is going down. In this scenario, it could be a mix of both, as the overall shipment of smartphones declined during the quarter.

Which Brands Were the Top in Premium Smartphone Category in India

Again, when we talk about premium smartphones, we are talking about phones priced above Rs 30,000. In India, you will find there are several brands in that price range. But how about the top three? The top three brands in the premium smartphone category were Apple, Samsung and OnePlus.

Apple and Samsung are mostly competing for the top premium smartphone manufacturer in most major global markets. But at the third position was one of the most favourite brands of Indian consumers – OnePlus.