OTT is Getting Famous, However Still No Match for TV Services

In 2020, the Indian Television industry stood at Rs 68,500 crore. It was a sharp fall from Rs 78,800 crore in 2019. The fall can be credited to the coronavirus pandemic.

Published by
Tanay Singh Thakur

Over-the-top (OTT) platforms have seen a huge spike in subscribers addition since 2020. The pandemic has fuelled the growth of digital services, and right at the top were OTT platforms to benefit from this. Many people have already started shifting to OTT platforms for everyday entertainment content, including news, TV shows, and movies. Amazon even offers Prime Music with the Prime subscription. However, if you are thinking that traditional TV services (cable and satellite) are going to go out of trend, that day is very far.

50% Of Media & Entertainment Sector Revenues Came from Traditional TV Services

According to the Telecom Regulatory Authority of India (TRAI) data, in 2020, 50% of the Media & Entertainment (M&E) sector revenues came from traditional TV services. Compared to this, only 14% of the revenues are from digital services, which includes OTT.

The adoption of OTT platforms and them replacing traditional TV services will require higher broadband penetration in India, but that is a discussion for some other day. In 2020, the Indian Television industry stood at Rs 68,500 crore. It was a sharp fall from Rs 78,800 crore in 2019. The fall can be credited to the coronavirus pandemic. But in 2021, this figure should have definitely recovered.

Because of this, even the advertising revenues for the industry feel. However, in 2021, even the advertising revenues should grow because of more and more people getting vaccinated and the economy opening up.

There will definitely be a time when the OTT platforms will completely rule over the TV industry, but that won’t be anytime soon. It will still take a lot of time for that to happen because of multiple reasons. It will take even more time for the OTT platforms to register their superiority in the rural parts of the country. In 2021, the growth of revenues from digital services should increase significantly because of the continuation of the pandemic.

Tanay Singh Thakur

Tanay is someone with whom you can chill and talk about technology and life. A fitness enthusiast and cricketer, he loves to read and write.

Published by
Tanay Singh Thakur

Recent Posts

iOS 15: Three Hidden Features You Didn’t Know About

The Cupertino-based tech giant, Apple, has a tendency of showcasing all the prominent features it…

Lava Brings Dedicated Service Initiative for Agni 5G Users

The homegrown mobile maker Lava has come up with a service initiative called Lava Agni…

OnePlus 9RT India Launch Might be Very Near, Here’s Why

The recent development of events suggests a sooner launch of the OnePlus 9RT in the…

Samsung Swoops in at 2nd Position as it Witnessed High Sales of Smartwatches in Q3 of 2021

As per the recent data, smartwatch shipment across the globe witnessed a significant surge of…

Google Assistant, Search, Google Pay Rolling India Exclusive Features

At the recently held seventh edition of the Google for India conference, Google announced an…

Vodafone Idea Advance Recharge or Multi Recharge Facility Details

Like Bharti Airtel, Vodafone Idea (Vi) also announced a prepaid tariff hike a few hours…

WhatsApp Rolls Out Safety Features for Users

WhatsApp, the Meta-owned instant messaging app is hitting the tech headlines every other day as…

Soundcore Launches Life Q Series Headphones In India

Soundcore is a homegrown brand that is specialised in audio technology. Today, the company has…

Nxtra by Airtel Announces New Large Data Center in Chennai

Nxtra by Airtel has announced the launch of a new large data center in Chennai.…