OnePlus is now planning to open three offline stores in the country to expand its offline reach. The company announced that it would be opening offline stores in Bengaluru, Mumbai and Kolkata on July 28, 2018. In Bengaluru, the store is located at 4th Block, Jayanagar; In Mumbai, it's located at Central Mall and in Kolkata, OnePlus will be opening a store in South City Mall. OnePlus is also promising assured gifts for the customers who make a purchase on the launch date. However, customers have to register at www.oneplus.in/retail-stores. Registered customers are eligible for exclusive OnePlus goodies on the purchase.
Furthermore, first 100 customers at the store will also get free OnePlus 6 Marvel Avengers Iron Man Case and free OnePlus branded T-shirts. Additionally, OnePlus stated that all students stand a chance to win a OnePlus Back-to-School kit on purchase and customers who Bring-a-Friend are eligible for free OnePlus 5/5T accessories.
During the launch of the OnePlus 6 in India, the Chinese company stated that it's going to focus on additional offline touchpoints in India this year. For the unaware, Indian market is the biggest revenue contributor for OnePlus, making for over 1/3rd of the company’s revenue in 2017. OnePlus already confirmed that it would open over ten new offline touchpoints in 10 key markets by the end of 2018. Additionally, the Shenzhen-based company will also be opening an R&D centre in India in line with its commitment to make India its second headquarters.
Speaking on occasion, Vikas Agarwal, General Manager, OnePlus India, said, “With India becoming the second headquarters for OnePlus, we are looking to increase our focus on offline to reach out to the large majority of the Indian market that prefers touch-and-feel stores for experience before purchase. However, we will continue to be a digital-first brand.”
To recall, OnePlus opened its first offline store in the form of OnePlus Experience Store back in January 2017 in Bengaluru. OnePlus says that since the opening of the store, the company’s offline as well as online sales have grown exponentially. When compared with the OnePlus 5, OnePlus 6 sales volumes in the OnePlus Experience Store grew at a staggering 91%, stated OnePlus.