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OnePlus has always been introducing a special edition of its phones with every release of the flagship. Previously, we have seen OnePlus partner with other brands for launching the Star Wars special edition and Marvel special edition of its phone. Now with the OnePlus 6T, the Chinese manufacturer’s latest flagship phone out in the market, the company is partnering up with the automobile manufacturer McLaren to bring in a special edition of its phone. The new McLaren special edition of the OnePlus 6T will first be launched in Woking, London on December 11, 2018, followed by another launch event in Mumbai, India on December 12, 2018.
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‘Salute to Speed’ Partnership of OnePlus with McLaren
OnePlus has titled its partnership with McLaren as ‘Salute to Speed’, and the partnership will inculcate both McLaren Automotive and McLaren Racing, which has been one of the most highly acclaimed teams in the F1 racing world. Followed by the London launch event of this new phone, the Indian launch event will be held in Mumbai on December 12 at Richardson & Cruddas, Byculla, Mumbai at 6 PM IST.
Like we mentioned above, this is not the first time that OnePlus is partnering up with another brand to bring in a special edition of its flagship. Previously, we have seen the Chinese OEM partner with Parisian retailer Colette for debuting the OnePlus 3T x Colette 20th Anniversary Edition, with Jean-Charles de Castelbajac for the OnePlus 5 x JCC+Limited Edition, with Marvel for the OnePlus 6 x Marvel Avengers Limited Edition, and also with Star Wars for the OnePlus 5T Star Wars Limited Edition.
Lately, more and more smartphone manufacturers have been partnering up with automotive brands to launch special edition smartphones. We recently witnessed Huawei team up with Porsche for the Huawei Mate RS Porsche Design while Oppo partnered up with Lamborghini for launching the Oppo Find X Lamborghini edition. The main reason for these partnerships has been the exquisite design of these smartphones, which comes off as the main selling point for these devices. Further, they come with unique customisations and a slightly higher price tag. As for this upcoming McLaren OnePlus 6T edition, we have not yet seen any details about the device, but we expect it to carry the car manufacturer’s logo on the back along with some UI customisations.
