No Mentioning of India at Q3 Earnings Call as Apple Goes Through its Lowest Phase in the Country

Apple is currently going through its lowest phase in India as the company failed to ship a million smartphones in the quarter ended June 30, 2018. Aware of Apple’s poor run in the Indian premium smartphone market this year, its CEO Tim Cook on Wednesday avoided mentioning India and the company’s “bullish approach” towards the country, probably for the first time, at the company’s Q3 earnings call. The only mention India got was from Apple’s Chief Financial Officer Luca Maestri that too for Mac and not iPhones during the call with analysts and investors after the company reported record fiscal 2018 third quarter result (April-June period) with $53.3 billion in revenue.

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“We were very happy to see double-digit year-over-year growth in our active installed base of Macs to a new all-time high with nearly 60% of purchases during the quarter coming from customers who are new to Mac. Even with a difficult launch comparison, we saw great momentum in many emerging markets, with growth well into double digits and we established new June quarter records for Mac sales in India, Turkey, Chile and Central and Eastern Europe,” Maestri told the analysts, as reported by IANS.

During the Q2 earnings call, Cook had said Apple is bullish on India and plans to launch several initiatives, including retail, in the country.

Cook said Apple was “putting a lot of energy” in India and working with the telecom carriers in the market.

This time, he missed mentioning India, saying that iPhone grew faster than the global smartphone market, gaining share in many markets including the US, Greater China, Canada, Germany, Australia, Russia, Mexico and the Middle East and Africa.

“iPhone had a very strong quarter. Revenue was up 20% year-over-year, and our active installed base grew by double-digits, driven by switchers, first-time smartphone buyers and our existing customers whose loyalty we greatly appreciate,” Cook noted.