MTS to Increase Smartphone Penetration: No Support for RUIM-less Imported CDMA Smartphones; No Market-ready Rev B Smartphone

MTS India is focusing on smartphone penetration, but without supporting imported RUIM-less smartphones it seems a distant dream with some low-end affordable smartphones (MTag series). Also Rev B enabled smartphones are not easily available.

MTS India SmartphoneFor sometime Sistema Shyam Teleservices (operates under MTS India brand) is in the news as the company plans to boost up operations with new investments to tap the growing data market. They also looking for LTE rollout in the country in 2-3 years. MTS will also focus on smartphone penetration in the country. MTS already launched its own branded CDMA smartphones – MTag. There are several MTag launched in Indian market – Livewire, 3.1, 401, 351, 352, 353 and 281. All of these phones are in the sub-10K range i.e. MTS offers affordable smartphones which will push the customers to opt data services.

But beyond this affordable smartphone range, there is a market for high end and mid range smartphones where CDMA smartphones are almost non-existence. Till now MTS launched only one smartphone in the high end range – HTC Pulse, that’s too with Android 2.1. Recently there is no mid range or high end smartphones launched by MTS – which may be due to company’s troubled business case in India.

If you don’t know there is a wide market for imported CDMA smartphones. Most of them are from US, offer execellent hardwares, latest Android at a very attractive price (though no warranty is given). But the disappointing part is MTS users can not use these smartphones. Most of these smartphones do not have a RUIM slot and programming is done on phone’s internal memory. The progamming is possible over other CDMA operators – Reliance and Tata, as they can send some required files over the air (OTA) when dialed *228 from the phone. But MTS does not have BTS servers which can send these files OTA. There is no update when MTS can offer this, but without this MTS will miss some high ARPU customers for sure.

There are lots of talks that MTS will launch LTE-FDD network over 800MHz band. The LTE800 is nothing new, it has been deploying in Australia and European countries and market-ready smartphones supporting LTE800 are available. But LTE is the company’s long term future, but immediate future lies on Rev A expansion and Rev B roll out from single city (Jaipur) to top cities in the 9 circles. But I don’t think Rev B smartphones are easily available in the market.

So bottomline is MTS has to wide open for all options and for that they really should work upon this thing.

Reported By

Leave a Reply

29 Comments on "MTS to Increase Smartphone Penetration: No Support for RUIM-less Imported CDMA Smartphones; No Market-ready Rev B Smartphone"


Sort by:   newest | oldest
Anusasi Sivan
August 13, 2013 10:27 am 10:27 AM

Its very true.I’m a postpaid customer of mts Kerala.but couldnot use high-end smartphones for d same.very useless.

April 27, 2013 12:49 pm 12:49 PM

Can you tell me How you used Tata Indicom’s 4.5 GB data plan in high speed? I have an unlocked Tata Photon EC156 dongle. How can i use High speed data with a recharge of 1X plan? What should be my Profile Name, Access Number, Username And Password? I am from Kolkata.
Waiting for your Reply & Thank You in Advance.
Best Regards, Tushar

August 13, 2013 11:51 am 11:51 AM

That 4.5 GB plan is a 1x can it give you EVDO speed?If it had i would have used it in my HTC DESIRE VC..

Sougata Dhar Chowdhury
April 26, 2013 12:04 pm 12:04 PM
Thanks Rudradeep for a very nice article. Hope the Rip Van Winkle (MTS) gets up from the lengthy nap and we, the subscribers get benefits of world’s leading handsets on very good CDMA network. I being a high ARPU customer with at least Rs. 445 monthly recharge (Rs 246 for 1GB EVDO + unlimited 1X data + unlimited SMS; and Rs. 199 for 1000 minutes local calls to any network) is handicapped with a very limited choice of high-end handsets. Currently I’m using Samsung Galaxy S3 on MTS and there are a very few other good options like Motorola Razr/Electrify… Read more »
April 26, 2013 2:37 pm 2:37 PM
I have heard that MTS or other CDMA telcos only register foreign MEID if you know a person working in respective departments of the companies. Well, I want my domestic MEID to be registered on BSNL CDMA network. Its a tata photon + non ruim and it has become a brick because of high tariffs. As it does not support RUIM the only way to get it working is to register the MEID and perform some software tweaks so as to register on BSNL network. Any suggestions on how to get rid of this. I am currently using a GSM… Read more »