MTS reduces data offering on 999 pack by 40% and increases price of 40GB pack by 33%

By March 30th, 2015 AT 1:24 AM

MTS the only pure play CDMA operator has hiked the postpaid tariff of Mblaze ultra wifi in Tamil Nadu circle. The Rs.999 postpaid voucher which used to initially offer 40GB data (20GB day + 20GB night) now only offers 24GB data (12GB day + 12GB night).
MTS-India-New-DataPacks

The 20BG day + 20GB night voucher now costs Rs.1299. This implies that MTS has cut down the data offering on 999 pack by 40% and increased the price of the 40GB pack by 33%.

Mblaze ultra wifi in Tamil Nadu circle Plan Details

Rental (Rs.)Bundled UsageValidityUnlimited Threshold
@ 144 Kbps
Unlimited Threshold
@ 64Kbps / @ 32 Kbps
444*3 GB1 MonthN.ANA
550*4 GB1 MonthN.ANA
55010GB UL**1 MonthNA> 5 GB
7005 GB UL1 Month5 GB – 7.5 GB> 7.5 GB
87510 GB UL1 Month10 GB – 15 GB> 15 GB
99924 GB UL**1 MonthNA> 12 GB
119915 GB UL1 Month15 GB – 22.5 GB> 22.5 GB
129940 GB UL**1 MonthNA> 20 GB
139920 GB UL1 Month20 GB – 30 GB> 30 GB
*Limited Plans – Additional usage Rs. 0.40/ MB
**10 GB Unlimited (5 GB Unlimited for Day and 5 GB Unlimited for Night) / month. Night Hours: From 12:00 Midnight to 08:00 AM
**24 GB Unlimited (12 GB Unlimited for Day and 12 GB Unlimited for Night) / month. Night Hours: From 12:00 Midnight to 08:00 AM
**40 GB Unlimited (20 GB Unlimited for Day and 20 GB Unlimited for Night) / month. Night Hours: From 12:00 Midnight to 08:00 AM
Service Tax (S.T.) will be levied over and above rental as per applicable rates.

MTS had not participated in the recent auction and has not spent additionally on acquiring new spectrum, it remains unclear as to why it has decided to hike its data tariffs. Nearly 50% of MTS’s total revenue is generated from its data offerings.

Also read: MTS revenue from data services nearing 50% of total revenue

It remains to be seen how this move will work for MTS when the 3G operators reduce the price of 3G data and competition increases. MTS has declared that they will be looking forward to spectrum sharing and trading guidelines to decide their further course of growth in India.
Inputs: Manu Arora

Esmail is our very own in-house spectrum specialist. He is passionate about Telecom, DTH and OTT video streaming apps. When not writing an article, you can find him binge watching shows on Netflix while sipping on a cup of coffee.

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