Motorola wants to become ‘most dominant’ smartphone brand in India

By May 28th, 2015 AT 7:30 PM

Motorola is vouching to become the “most dominant” smartphone brand in India, and to realize that, the company is mulling its manufacturing unit in India.

Motorola Mobility India General Manager, Amit Boni said, “We are evaluating manufacturing facility in India… it is difficult to say (when it is to be set up) but evaluations are going on,” he said. Motorola used to have an assembly and packaging facility in Chennai, but due to some reasons it was closed and is presently non-operational. Boni mentioned the Chennai unit and has also hinted on plans of getting it re-started.

MotorolaPresently, the company is getting the mobile handsets imported from China, as told by Boni. The company is in exclusive collaboration with e-commerce giant Flipkart, and it has no future plans of entering the physical retail market. Boni also revealed that Motorola sold around 30 lac handsets via Flipkart between February and December in 2014, and the company had total of five per cent market share last year.

To make company’s strategy clear, Boni said, “Our intent is to be the number one and we want to be the most dominant handset brand in India,” he said. When questioned about the market growth and size, he answered that 11 crore smartphones are debuting every year with 80-85 per cent in the segment of less than Rs 12,000-13,000 price range.

Read more on:

Leave a Reply

Photo and Image Files
2 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
2 Comment authors
rajdeepsachin Recent comment authors
newest oldest most voted

saste main acha product becho aur moto toh google ka partner type update milte rahenge toh no. 1 nah hi sahin current no.1 ko hila zaroor doge


I don’t think they can become number one….with handsets like moto E that offer unimpressive handware against xiaomi and other brands.

Recent Posts

Trai Will Make Recommendations to DoT on Allocation of 4G Spectrum to BSNL and MTNL

The Department of Telecommunications (DoT) which is responsible for allocating spectrum to telecom companies is finally seeking recommendations from the...

Vivo to Launch 5G Smartphone in India When the Market is Ready

Saying that it is presently working on building the elements that would be the key to the future growth of...

Xiaomi Poco F1 Gets System-Wide Dark Mode With MIUI 9.3.25 Beta Update

Ever since the launch last year, Xiaomi is pushing out frequent software updates to Poco F1. The Poco F1 is...