Motorola wants to become ‘most dominant’ smartphone brand in India

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Motorola is vouching to become the “most dominant” smartphone brand in India, and to realize that, the company is mulling its manufacturing unit in India.

Motorola Mobility India General Manager, Amit Boni said, “We are evaluating manufacturing facility in India… it is difficult to say (when it is to be set up) but evaluations are going on,” he said. Motorola used to have an assembly and packaging facility in Chennai, but due to some reasons it was closed and is presently non-operational. Boni mentioned the Chennai unit and has also hinted on plans of getting it re-started.

MotorolaPresently, the company is getting the mobile handsets imported from China, as told by Boni. The company is in exclusive collaboration with e-commerce giant Flipkart, and it has no future plans of entering the physical retail market. Boni also revealed that Motorola sold around 30 lac handsets via Flipkart between February and December in 2014, and the company had total of five per cent market share last year.

To make company’s strategy clear, Boni said, “Our intent is to be the number one and we want to be the most dominant handset brand in India,” he said. When questioned about the market growth and size, he answered that 11 crore smartphones are debuting every year with 80-85 per cent in the segment of less than Rs 12,000-13,000 price range.

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