Motorola wants to become ‘most dominant’ smartphone brand in India

By May 28th, 2015 AT 7:30 PM

Motorola is vouching to become the “most dominant” smartphone brand in India, and to realize that, the company is mulling its manufacturing unit in India.

Motorola Mobility India General Manager, Amit Boni said, “We are evaluating manufacturing facility in India… it is difficult to say (when it is to be set up) but evaluations are going on,” he said. Motorola used to have an assembly and packaging facility in Chennai, but due to some reasons it was closed and is presently non-operational. Boni mentioned the Chennai unit and has also hinted on plans of getting it re-started.

MotorolaPresently, the company is getting the mobile handsets imported from China, as told by Boni. The company is in exclusive collaboration with e-commerce giant Flipkart, and it has no future plans of entering the physical retail market. Boni also revealed that Motorola sold around 30 lac handsets via Flipkart between February and December in 2014, and the company had total of five per cent market share last year.

To make company’s strategy clear, Boni said, “Our intent is to be the number one and we want to be the most dominant handset brand in India,” he said. When questioned about the market growth and size, he answered that 11 crore smartphones are debuting every year with 80-85 per cent in the segment of less than Rs 12,000-13,000 price range.

Read more on:

Subscribe
Notify of
guest
2 Comments
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

Fast Charging Is Harmful for Your New Smartphone, Know How

Fast charging a smartphone has become the newest norm in tech and, why should it not? Nobody likes to sit...

Netflix Was Pursued by Apple to Continue With In-App Purchases, Emails Reveal

According to internal emails (via 9To5Mac) that were revealed during the Epic Games vs Apple lawsuit over the dispute regarding...

MIUI 13 Launch Set for June 25, All You Should Know

Xiaomi is on a roll when it comes to product launches, with the company recently having launched its Mi 11...