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Motorola seems to be bringing back the Moto G series back to life again with the Moto G8 Plus. Without much fanfare, Motorola yesterday announced the successor to the Moto G7 Plus, the Moto G8 Plus in India for Rs 13,999. Motorola’s G series is aimed at taking on the Redmi Note and Honor’s X series of phones, however, the last competitively priced Moto G smartphone was the Moto G5S Plus which arrived way back in August 2017. Motorola tried a different strategy for the Indian market; It made the Moto G series offline-centred and brought the brand new Motorola One series with Android One branding on board. And we all know- that strategy did not work out for the company. Yes, the Moto G series is the company’s most loved lineup of all time and the consumers did not like what Motorola did to the series. The sales slumped and we did not even see Motorola’s parent company Lenovo launching phones in the country for a long period of time.
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Come mid-2019, Lenovo seems to have come up with a new strategy- focus on the online market. We have seen Lenovo launching some decent phones in the last few months, and now, it’s the turn of Motorola. In H2 2019, Motorola has been very active with the One series; It launched the Motorola One Vision, followed by the Motorola One Action and the Motorola One Macro. And now, the company has made the global debut of Moto G8 Plus in India. The Moto G8 Plus is a mid-range smartphone, and for the first time in two years, a Moto G series smartphone is actually looking worthy on paper.
Moto G8 Plus: What it Offers to the Customers?
Motorola smartphones always offered a top-notch experience to the users. Despite the Moto G6 Plus priced at Rs 22,499, the phone delivered a performance which probably was way better than Vivo and Oppo smartphones available over Rs 30,000 back then. And the credit goes to software optimisation. But real-life experience is not everything. The Moto G6 Plus arrived with Qualcomm Snapdragon 630 SoC- not only the chipset was outdated, the competition offered better specs at relatively lower prices, which led to the downfall of Moto. And yes, we’re talking about the Moto G6 Plus because the company did not bother to bring the Moto G7 Plus to the Indian market.
