Microsoft in Talks with Indian OEMs to Port Windows Phone 8.1 on Their Devices

World’s one of the largest software company Microsoft is trying its best to grab a pie of India’s fastest growing smartphone market, as the company has started discussions with several Indian handset manufacturers.

windows-phone-indian-oemMicrosoft’s Windows operating system is the most popular computer operating system (though many use Apple’s Mac for productivity and Linux stays ahead with safety options), it did not make a good on the new front – mobile operating system. At the same time Google grew from search engine giant to a full fledged software company who are behind Android OS. Currently Android enjoys huge monopoly across the globe, and in India Android based smartphones tap around 90% of smartphone market share.

Worldwide Microsoft is struggling to sell Windows based handheld devices, and that’s why they are looking to regional OEMs. They are in talks with Indian OEMs like Lava and Xolo, Micromax and Karbonn. Though there are several players in this market, these trio enjoys the most sales figure.

Microsoft’s Windows based smartphones are selling quite good in India compared to other countries, thanks to Nokia’s Lumia brands. HTC, ZTE, Huawei etc also makes Windows smartphones, but these phones are shadowed by these companies Android product range. Microsoft is having its strategy to work with Indian companies with its Windows Phone 8.1 version which has several changes to be locked-horns with Android. But there are several new Mobile OS are already out, say FirefoxOS, Ubuntu Mobile, Jolla’s Sailfish etc and being free gives them advantages over Windows.

Lava who earlier said they would go for devices run multiple OS, is already working with Mozilla’s FirefoxOS. These FirefoxOS based smartphones can be offered to break the price barrier and the products are to be priced starting from Rs 3,000. Lava’s premiere sub brand Xolo will also bring Windows smartphones. While Micromax and Karbonn are hesitant about Windows smartphones as Microsoft will charge a licence fee for using Windows on their smartphones.

In my personal thought, these Indian companies should not use Windows, as this move may slow down their growth; rather they must look into other alternative apart from Android to bring more affordable smartphones.

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34 Comments on "Microsoft in Talks with Indian OEMs to Port Windows Phone 8.1 on Their Devices"


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December 17, 2015 11:53 pm 11:53 PM

Xolo q900s windows phone Microsoft active codes

December 29, 2013 12:37 pm 12:37 PM
@arun its all a matter of personal choice. windows phone has a unique UI and is more stable compared to android.smoothness might not be that much of an issue with either nokia lumia 525 or moto g because windows phone already works well with low end hardware and the moto g because of its specs and the fact that it would run on almost stock android except for a few tweaks here and there would be smooth. so finally if you want a lot of apps and complete freedom(if your willing to root) moto g would be the best choice… Read more »
December 28, 2013 9:35 pm 9:35 PM
@arbar I have metioned”when say” windows phone 9 releases so i am only assuming.And what 3 years of support are talking about when lumia 510,610and 710 are still stuck with windows 7.5.lumia 510 was released on october 2012 and its only december 2013 now so why isnt it on windows phone 8,I really cant figure out from your comment that wheter you wnat to say if microsoft supports its devices for the next three updates or the next three years.dont get me wrong even i love windows phone but as far as software updates are concerned they are definitely not… Read more »
December 29, 2013 11:14 am 11:14 AM

No Microsoft actually supported with updates as promised. Windows phone OS was released in 2010, First wp7. then all phones got updated to wp7.5 & later to wp7.8.
What can MS do if Nokia decided to release phones like 510, 610 when wp8 was already announced? But Now even Lumia 520 which already received 1 update (GDR2) will receive GDR3 & Wp8.1 update in near future.

Arun Chandran
December 29, 2013 10:30 am 10:30 AM

I just decided to buy Nokia Lumia 525 or Motorola Moto G. Both of them will coming to India in january. Which one will be the best? . Android or Windows phone?.