Lava, an Indian consumer electronics maker, popular for making smartphones, is launching 'Prowatch' in India on April 23, 2024. The launch will take place at 11 AM. While the name of the smartwatch is Prowatch, it is unlikely to be an expensive offering. Lava is launching the Prowatch to likely create an ecosystem of products like the other OEMs (original equipment manufacturers) and enter the wave of the smartwatch market that has generated hundreds of millions in revenues for companies like Boat and Noise.
Lava has launched multiple new phones so far in 2024, including the Lava O2 and Lava Blaze Curve 5G. This new smartwatch will give something extra for the Indian consumer to look forward to. Lava's focus is not only to sell affordable products in India, but also to make them within the country. We are anticipating that the Lava Prowatch will also be a 'Made-in-India' product from the company.
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It is worth noting that the Indian market is flooded with affordable smartwatch options. Lava will have to bring something new to the table to pull the user its way. Some online reports suggest that Lava will price its new smartwatch under Rs 4000. With the demand for wearable IoT consumer products rising in India, this new smartwatch from Lava could be a game-changing move for the company. The success of the product will depend on the execution at the end of the day.
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Lava is also said to have integrated AI (artificial intelligence) enhancements to its upcoming smartwatch. This will be the first smartwatch from Lava and will create a new category for the company to compete in. At present, Lava sells smartphones, feature phones, tablets, and earbuds. This smartwatch will help the user in completing the ecosystem of products he/she can have access to from Lava.
