Jio referral offer to drive data growth and hype, says CLSA

The latest employee-driven referral offer by Reliance Jio is likely to propel usage and hype ahead of the commercial launch, which is expected sometime this year, CLSA said in its latest report.

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The new offer allows Reliance group employees to invite 10 friends to sign up for Jio 4G services. The invite, which has to be sent by a RIL employee, will allow people to buy a LYF smartphone, which will come bundled with free unlimited 4G data and voice.

Similar invite-led strategy was implemented by OnePlus in 2014-15 during the launch of its handsets, which helped it generate hype and maintain user experience through control over inventory. Under the new offer, Reliance Jio is also providing free unlimited access to its app-based content services, which include Live TV, Video on demand, and music streaming.

CLSA said that unlimited access to video content on mobile will support seeding of video consumption habits on mobile devices and could propel data usage, given that current mobile data tariffs make video viewing very expensive, unlimited access to video content on mobile will support seeding of video consumption habits on mobile

“While the 3G/4G adoption has picked up with subscribers tripling over the past two years to 120 million, Jio’s 4G launch should help accelerate this adoption,” the firm said.

CLSA expects that Jio would also launch more subscriber tests, closer to the commercial launch. On the average revenues per user (ARPU) in the industry, CLSA said that rapid 3G/4G adoption will drive growth in the high-ARPU subscriber base, from 165 million currently to 300 million by March 2018 with ARPU reaching over Rs300. The report added that such users were set to account for 60% of industry revenues.

Reliance Jio and Airtel that have adequate 3G/4G spectrum will be favourably placed, and stand to gain positively from the trend, the report said, adding that Idea Cellular and Vodafone need further spectrum.

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26 Comments on "Jio referral offer to drive data growth and hype, says CLSA"

 

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shubhrangshu sengupta
May 30, 2016 4:56 pm 4:56 PM

Purchase Lyf water Ls 5008 as on 10th Feb 2016 from Chennai Reliance Digital Stare but till date no referral code being issued against my purchase bill; insteed of several correspondances.

Kumar
May 8, 2016 6:28 pm 6:28 PM

We should boycott purchasing Jio LyF phones against cheap tactis adopted in the name of trial launch for which they will take another 3-4 months for commercial launch after feedback / reactions from public

Lambodar Mishra
May 8, 2016 5:37 pm 5:37 PM

seems they will launch only afer they pushed all theri deadwood LYF phones into the market with this offer….beda garg ho Jio ki…

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