Jio, Airtel and Vi Postpaid Plans Are Overrated

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Postpaid plans are overrated because prepaid plans can fulfil the demands of an average user very comfortably. If you are subscribing to a postpaid plan, you are shelling out more money than you need to.

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The entry-level postpaid plans from Jio, Airtel, and Vodafone Idea (Vi) all come for Rs 399 per month. Now that’s a staggering amount to pay for a mobile subscription every month to get unlimited calling, fair-usage-policy (FUP) data, and 100 SMS/day.

I consider it to be a staggering amount because you could get all of these benefits for much less with a prepaid plan. Sure, with the prepaid plans, you don’t get all the over-the-top (OTT) benefits that you do with the postpaid plans; still, they are not worth it for a majority of the subscribers.

More than 90% of Subscribers in India are Prepaid Users

According to an earlier report from the Telecom Regulatory Authority of India (Trai), 95.35% of mobile users in India were prepaid subscribers at the end of March 31, 2020.

So I guess a lot of people already understand what they need. This is for the small percentage of people who don’t.

Airtel is targeting businesses and institutions largely to provide its postpaid offerings. The telco’s aim is not the normal users because it understands, they don’t need a postpaid plan. This is the same reason why Jio’s postpaid plans couldn’t make a huge impact on the market because not a lot of consumers care about it or need it.