Indian DTH Market Keeps Losing Subscribers in Q2 FY23

While the DTH market in India keeps on falling, Tata Play has maintained its leadership position amongst the DTH players. During the quarter, Tata Play had the largest share of the market, with over 33.03% of users under its belt.

Highlights

  • The Direct-to-Home (DTH) market is continuously losing subscribers in India.
  • The falling trend is likely to continue because of the rapid growth of OTT (over-the-top) content platforms and the wide reach of the internet in the country.
  • The Indian DTH market shrunk by 2.17% in Q2 FY23.

Follow Us

DTH

The Direct-to-Home (DTH) market is continuously losing subscribers in India. The falling trend is likely to continue because of the rapid growth of OTT (over-the-top) content platforms and the wide reach of the internet in the country. The Indian DTH market shrunk by 2.17% in Q2 FY23. The data was published by the Telecom Regulatory Authority of India (TRAI) in its quarterly performance indicator report. From 67.04 million subscribers during the first quarter, the market fell to 65.58 million subscribers.




Also Read: OnePlus 11 5G, OnePlus 11R Launched in India: Check Specs and Price

While the DTH market in India keeps on falling, Tata Play has maintained its leadership position amongst the DTH players. During the quarter, Tata Play had the largest share of the market, with over 33.03% of users under its belt. Bharti Telemedia, which runs Airtel Digital TV, had 26.49% of the market share. Dish TV and Sun Direct were in the third and fourth positions with 21.67% and 18.81% market shares, respectively.

Also Read: POCO X5 Pro 5G Launched in India with Snapdragon 778G and 108MP Camera

While Dish TV lost market share on a quarterly basis, the other three DTH operators saw their subscribers grow. The DTH operators have also understood that OTT content is the future, and thus, instead of competing with the inevitable, the DTH companies have integrated OTT offerings into their own ecosystem. DTH players in India are offering bundled OTT subscriptions to offer maximum value to entertainment seekers at the most affordable costs.

Reported By

Tanuja is a passionate technology and telecom buff who has been following the telecom industry for several years now.

Recent Comments

Faraz :

Jio has very bad network in Jharkhand and borders of Bihar. While in rest of Bihar, Jio & Airtel are…

Bharti Airtel Says Over 25 Million Users Accessing 5G Across…

sudhakar35gm :

I am using BSNL fiber via Netlink HG323DAC modem since October 2020. Maximum 30 non continuous days happened till now.

Vodafone Idea Brings New Rs 19 Plan

sudhakar35gm :

Copy pasted article from the et telecom website.

How Big Will the Next Tariff Hike Be?

PARAG SHAH :

vodafone should not raise rates , as they onlyhave 4g.

Vodafone Idea Brings New Rs 19 Plan

Santosh Kumar Pal WB :

It's only good for Jio and Airtel users for their 5g smartphone but most people are 4g smartphone users in…

Jio Leads Wireline Subscriber Addition in February 2024: TRAI

Load More
Subscribe
Notify of
1 Comment
newest
oldest most voted
Inline Feedbacks
View all comments