How do Idea’s new Digital offers fare against Airtel and Jio’s offerings

With the inception of Reliance Jio’s Welcome Offer followed by Happy New Year Offer, providing best tariff plans at affordable prices, if not for free is just not enough to keep the existing customers hooked. Everyone wants that extra something — some additional value on top of the usual services. And Indian telecom operators seem to have found that “extra something” in offering free digital services.

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Following the footsteps of Jio, Idea had recently introduced its digital services namely Idea Music Lounge, Idea Movie Club, and Idea Game Spark. But does Idea’s offerings have what it takes to compete against the likes of Airtel and Jio’s offerings? We find out.

Music

Idea Music Lounge is claimed to have nearly 2 million music tracks (across 13 Indian languages and International music) with the number reaching as high as 20 million soon. In comparison, the JioMusic offers access to over 1 crore songs and Airtel’s Wynk Music service offers access to around 2.8 million songs including regional and international music.

Also Read: JioCinema Movies TV Music app now lets you download and watch content offline

As per the pricing, customers can make use of Jio’s services for free until the end of this year. While Idea is also offering a free 90-day subscription if you download the app before March 31, post this, you will have to pay Rs. 49 every month for unlimited downloads (streaming will be free, though). Airtel, on the other hand, is charging Rs. 99 per month after first month’s free subscription.

Clearly, Reliance Jio’s offerings seem to be the best among the three services, for now (at least). However, it remains to be seen if that’s going to change anytime soon.

Movies

Idea seems to have partnered with Eros Now to offer thousands of movies to its customers. It is also offering Live TV and 7 days catch-up TV including channels like Zee Studio Aaj Tak, and 80 other Live TV channels in collaboration with Ditto TV. That said, Jio is offering over 400 Live TV channels which is more than 4 times what Idea is offering.