Idea Money adopts USSD-based transaction for feature phone users

By February 9th, 2017 AT 4:21 PM

As a means to serve the customers and merchants from rural and semi-urban areas, Idea Cellular has adopted the USSD-based platform for Idea Money. This will enable the people without the smartphone to carry out the transactions via Idea Money.

idea-money

Considering the scenario in India, where there is still a large section of mass using feature phones, the new USSD-feature of Idea Money would be beneficial. “With the unique USSD feature on Idea Money, our customers using simple feature phones will be able to digitize their payment habits and get access to features and benefits (promotions/cashback) of mobile payments,” said Mr. Sudhakar Ramasubramanian, CEO (Designate), Aditya Birla Idea Payments Bank Ltd.

The USSD pull features in Idea Money now comes with ‘Pull Payments’ feature, allowing the merchants to initiate receipt of payments via their mobile numbers. The customer has to provide the OTP to the merchant. It will also allow smartphone users to pay retailers using *400#.

“With Idea’s vast distribution network in India, and a strong customer base of nearly 200 million, we are confident that the new digital payment system will rapidly drive digital transactions in rural India,” Sudhakar added.

Also Read: How do Idea’s new Digital offers fare against Airtel and Jio’s offerings

Idea Money allows customers to send money, make bill payments/recharges, check balance, take a mini statement, change PIN number, make payments to merchants, etc. For merchants, it allows the creation of customer ID, collects payments from customers, money transfer to banks, bill payments, etc.

New USSD Pull Feature of Idea Money at a Glance:

  • Merchant dials *400#
  • Selects Pull Payment
  • Enters Customer Mobile Number (Needs to be an Idea Money wallet-holder)
  • Enters the Payment Amount
  • 4-digit OTP received by the customer is entered in the USSD menu
  • The transaction is completed. The Customer wallet is debited and Merchant wallet is credited with the payment amount
  • The payment received is then moved to the Merchant’s selected bank account on the next day

Leave a Reply

avatar

Recent Posts

RCom Asked to Clear Dues of Rs 453 Crore to Ericsson Within Four Weeks

Observing there was a ‘wilful default’, the Supreme Court on Wednesday held Anil Ambani, chairman of Reliance Communications (RCom), guilty...

Airtel Rs 998 Prepaid Recharge With 12GB Data Benefit Unveiled Keeping Long-Validity Users in Mind

In a bid to take on the competition, Bharti Airtel has introduced a Rs 998 prepaid recharge with validity for...

4G Subscriber Base in India is Five Times More Than That of 3G: Study

Rising hunger for data amongst Indians led to 109% growth in data traffic in 2018, fuelled primarily by 4G adoption,...