Here’s the reason for the slow uptake of 4G LTE in India

It is a fairly well known and well-accepted in the industry that the uptake of 4G services, launched by various service providers, like Idea Cellular, Bharti Airtel and Vodafone India, is not impressive. While it is still early days to pass the verdict one way or the other, it is certainly likely to be an area of concern for Reliance Jio which is close to launching commercial 4G network soon. The low uptake will definitely be giving sleepless nights to the senior management of the company. Mukesh Ambani-led Reliance Jio has already invested more than Rs 75,000 crore in setting up the state-of-the-art network.

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Mobile broadband is growing for most of the telcos but the same cannot be said about 3G and 4G networks. There is a dichotomy here. There is not an iota of doubt that there is a strong demand for mobile network but then why is it that 4G and 3G before that are not able to catch the fancy of Indian telcos.

There are various reasons for the low uptake of 4G. A key and possibly the most important reason is that 3G never really took off. No, no it is not as confusing as it sounds. In the consumer perception, they want to wait and watch before going for that 4G device and SIM. Remember not too long back, they were promised high speeds and better quality of mobile broadband, when 3G was launched. Instead what they got was inflated bills.