Here’s How Jio Dhan Dhana Dhan Offer Changed the Landscape of Indian Telecom Industry

Reliance Jio’s Dhan Dhana Dhan plan offers 1GB data per day and unlimited calling with a validity of 84 days for its Prime users. After the expiry of Dhan Dhana Dhan offer, the Prime users on recharging with Rs.303 get the same benefits but for 28 days only. Now the effective cost per day is Rs.10.82 (during Dhan Dhana Dhan offer it was Rs.4.82). For non-prime, the data is limited to only 2GB per month.

Idea Cellular has come up with a prepaid pack to counter competition from Reliance Jio. Idea will now be offering 70 GB of data and unlimited calls at Rs 396 which will have a validity of 70 days and 1 GB data per day. The data pack is only limited to 3G speeds, and the unlimited calling is restricted to calls within the Idea network. Calls made to the other network have a limit of 3,000 minutes for the entire duration of the validity period. This is further capped at 300 minutes a day and 1200 minutes a week.

Vodafone also came out with its Ramzan special Rs 786 plan which offers 25 GB data and unlimited calling benefits to customers of select circles. However, it’s a postpaid plan.

Parameter Airtel Idea Vodafone
Plan Name Rs.499 Rs.396 Rs.786
Plan Cost Rs.499 Rs.396 Ramzan Pack
Validity 70 days. 70 days 30 Days
Data 1.25 GB per day. 1 GB per day. 25 GB
Call Quality 4G 3G 4G/3G
Data reset time 12 AM 12 AM 12 AM
Effective cost per day. Rs.7.13 Rs.5.66 Rs.26.2
Recharge Availability Online and App Online and App Online and App
Pre-requisite Subscription None None None
Roaming Chargeable Chargeable Free
Restriction Fair usage policy for calls. Fair usage policy for calls. Fair usage policy for calls.
Offer Cashback on payment through Airtel Payment Bank. Extra data on recharging on website. M pesa Wallet load money offer.

It’s evident from the above table that every telecom operator is trying to lure the customer by offering attractive recharge plans. With mobile phone cost decreasing day by day, users can afford a dual-SIM phone. Users can retain their primary number and shuffle secondary SIM as per the cheapest plan availability. We are moving towards an era where users will be incentivized for staying with the operator. The incentive can be in terms of cashback on successive recharge or more value on next recharge.

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[…] the high-flying LTE-only network operator in India, has silently made a significant change to the Summer Surprise/ Jio Dhan Dhana Dhan offer. The company has silently extended the validity of the Summer Surprise offer for one more month. […]

[…] Reliance Jio has launched a few new plans to disrupt the market yet again. For the unaware, Reliance Jio’s Dhan Dhana Dhan offer is set to end on July 15, and the users have to recharge with either the Rs. 309 or Rs. 509 plan to enjoy the benefits. […]

[…] Reliance Jio’s Dhan Dhana Dhan offer is set to expire in a few days, and the customers have to pay the same amount of Rs. 309 and Rs. 509 to continue the services, but the validity will be 28 days, down from 84 days. And rumours say that the newcomer will announce a new promotional offer next week. Keeping the rumours aside, Jio has launched new tariffs for new JioFi customers. […]

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