HCLTech and Microsoft Launch AI-Powered Feature for Cricket Australia Live App

New AI Insights Feature in the Cricket Australia Live App Enhances Fan Engagement with Real-Time Match Updates.

Highlights

  • New AI Insights Feature: Provides real-time, text-based updates on key moments, player performances, and milestones.
  • Powered by Microsoft Azure OpenAI: Utilises AI technology to enhance fan engagement.
  • HCLTech Joins Salesforce Agentforce: Enhancing AI-driven customer service solutions for financial institutions.

Follow Us

HCLTech and Microsoft Launch AI-Powered Feature for Cricket Australia Live App
HCLTech and Microsoft have partnered with Cricket Australia (CA) to introduce a new generative AI (GenAI) feature in the Cricket Australia Live app. The AI Insights matchday companion feature provides fans with text-based updates throughout live matches, offering deeper context on key moments, player performances, and milestones beyond traditional scores and commentary.

Also Read: HCLTech and Google Cloud Partner for AI-Driven Cybersecurity Solutions




HCLTech and Microsoft Launch AI Feature

The feature debuts during the Day-Night Test at the Melbourne Cricket Ground (MCG), part of the CommBank Women's Ashes series between Australia and England. It is now available globally to all app users, HCLTech announced on Friday.

Leveraging Microsoft's Azure Open AI Service and HCLTech's expertise in API and front-end development, the collaboration aims to create a more accessible match day AI companion for cricket fans, the official release said. HCLTech has been CA's Official Digital Technology Partner since 2019 and will continue its role through a renewed partnership that extends through 2028.

"By harnessing the power of GenAI, we have the ability to reimagine the way fans engage with sport," said Sonia Eland, Executive Vice President and Country Manager, Australia and New Zealand, HCLTech.

"We're excited to bring cutting-edge AI technology to cricket fans through our partnership with Cricket Australia and HCLTech," said Sarah Carney, Chief Technology Officer at Microsoft Australia and New Zealand. "This innovation demonstrates how generative AI is transforming the way we interact with the world around us, bringing insight, meaning and personalisation to audiences old and new."

Also Read: HCLTech to Open AI, Cloud Native Lab in Singapore to Accelerate AI Innovation

HCLTech Joins Salesforce as an Agentforce Partner

HCLTech has been selected as a Salesforce Agentforce Partner, leveraging its expertise in digital modernisation to help clients, especially in financial services, deploy AI-driven agents that significantly improve user experiences. This partnership aims to transform chatbot capabilities into advanced AI solutions for multi-channel interactions.

HCLTech and Salesforce are partnering to bring agentic AI to PenFed Credit Union, America's second-largest federal credit union, the companies said in a statement on January 24, 2025.

"PenFed is collaborating with HCLTech and Salesforce to bring a next-generation, AI-powered agent experience to our members and employees, enhancing service and support like never before," said Atif Munir, Chief Technology Officer, PenFed Credit Union.

Also Read: Salesforce Introduces New Family of Multimodal Action Models Named TACO

"At HCLTech, we empower clients with AI-driven agents to enhance operations, improve customer service and drive innovation. Being chosen as a Salesforce Agentforce partner reflects our dedication to leveraging cutting-edge technology and highlights our role in shaping the future of AI," said Sadagopan S, Executive Vice President, Global Head of SaaS and Commercial Applications.

Reported By

Kirpa B is passionate about the latest advancements in Artificial Intelligence technologies and has a keen interest in telecom. In her free time, she enjoys gardening or diving into insightful articles on AI.

Recent Comments

Anshul :

Jio has removed data booster packs and added new data packs with same price point and 7 days validity.

Reliance Jio Brings Back Rs 189 Plan Under Value Category

Aniruddha Dhar :

Now BSNL 4G speed dropped from 25 Mbps to 0.75 Mbps. Currently BSNL 3G is better than 4G with 7…

TCS Expects Follow on Order from BSNL for 4G Expansion:…

Ashok :

Airtel and Vi follows Jio way soon to remove their long term value plans, then BSNL is the only option

Reliance Jio Brings Back Rs 189 Plan Under Value Category

Shivraj :

Nope ,BSNL is just not stable for calls and OTPs Especially in Mumbai circle where MTNL operates there towers which…

Breaking: Vodafone Idea Brings Two New Voice and SMS Plans

Shivraj :

Bro thinks we live in French Revolution or something lmao Market is very much controlled by Jio & Airtel Airtel…

Reliance Jio Brings Back Rs 189 Plan Under Value Category

Load More
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments