GTPL Hathway to Bring Back Giga HD Service After Subscriber Migration Concludes

GTPL Hathway, the major cable TV and broadband service provider has announced that in the first quarter of FY20, it will be reintroducing its Giga HD service. To recall, the service provider had stopped its Giga HD service for two months due to the implementation of the tariff order mandated by the Telecom Regulatory Authority of India (Trai). It is worth noting that GTPL Hathway’s Giga HD service combines broadband and cable services in a single package. There is no doubt that the introduction of the new tariff order by Trai has disrupted the working inside the cable TV companies as the providers rush to ready themselves for the new pricing regime.

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GTPL Hathway ARPU Takes a Hit

GTPL Hathway’s business head of video business and chief strategy officer, Piyush Pankaj, in the Q3 earnings conference told analysts that once the consumers make all the choices for the new tariff regime, the provider will take the data about which packs are selling in the market. It would then combine it with the broadband offerings to start the Giga HD service again. The executive also informed analysts during the Q3 earnings conference saying that the ARPU (Average Revenue Per User) of the company had also taken a hit during this time because of the competition from other operators. The ARPU in this period came down from Rs 450 to Rs 430, thus rendering the effect of the addition of 11,000 new broadband subscribers negligible on revenue.