Report: Android One smartphone sales are just lukewarm

Google’s Android One initiative, where Google partnered with local OEMs like Micromax, Spice, and Karbonn, to release entry-level smartphones with a promise of 2-year software support, has received a lukewarm response in terms of sales, according to a report from The Economic Times.

Android smartphones, which are priced between Rs 6,299 and Rs 6,499 typically sell about 2,00,000 units, however as per the report, Android One numbers have been half to one-third of that number. Local manufacturers have politely declined the claims, and have said that the devices are doing well in the market, and in some cases the demand is outstripping supply.

Android One Smartphones

Android One devices were launched by Google as online exclusives during the first few weeks. Later, they were available through offline stores. It appears that Micromax’s Canvas A1 is among the top devices offered under the Android One initiative.

Also read: What Is Google’s End Goal With Android One smartphones?

Google had launched the Android One initiative, to connect to the next 5 billion people to the Internet through cheap smartphones. Google aims to sell two million Android One units by 2014, and if Finbarr Moynihan, GM for international corporate sales at Mediatek, is to be believed, the device sales are on track to meet the 2 million units sale. Google is in the process of expanding Android One program to other countries by the end of 2015.

In spit of huge marketing spend by Google, we believe that they failed to explain to consumers the difference between Android One devices and regular Android devices. People still haven’t understood the advantage of Android One devices which would receive software support for 2 years since their release. On the other hand, a normal consumer is focussing more on the brand trust and hardware specifications when choosing a smartphone. No wonder, Xiaomi’s offerings, Redmi 1S and Mi 3 have received such a great response from consumers.


Reported By

Leave a Reply

14 Comments on "Report: Android One smartphone sales are just lukewarm"


Sort by:   newest | oldest

[…] Spice Dream Uno H, a Hindi version of the recently launched Android One from Google, features for the first time ever a complete Hindi keyboard, voice input along with […]

October 25, 2014 1:58 am 1:58 AM
these phones are good but before buying one needs to be sure how the interface looks and appeals to the user and how they perform but unlikily when i went to the spice store to nehru place in new delhi the executive there said to me that the phone is sealed packed and there is no phone out of box which i can have a look at physically to my strange i asked her how can i buy a mobile without looking and checking beforehand its looks and preformance to my surpice she reacted very coldly and said this is… Read more »
October 25, 2014 11:34 pm 11:34 PM

this is hilarious…spice store itself not having demo pieces 😀

Bhai Sahab
October 25, 2014 2:41 pm 2:41 PM

This might be brand specific. Since no such issues occur here in Gujarat. Every model has a demo piece in the smallest of shops!

October 24, 2014 11:17 pm 11:17 PM

people don’t understand what is android one. some thinks that it is new version on android os, other thinks something else. now why they buy things they don’t know. along with promotion, if Google had also given some good information about their product then results could have been different..