Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

India based e-commerce giant Flipkart was in the news a few weeks back since it had announced the launch of a new loyalty program for its customers called Flipkart Plus. This new membership program which would avail many discounts, offers, early access to sales, etc. was said to launch today, and we are excited to tell you that it has already gone live. Without further ado, let’s dive deep and see what the new Flipkart Plus loyalty program has to offer to the customers.

Flipkart Plus Explained
Unlike Amazon Prime membership which is a fee-based program for priority delivery and other offers, Flipkart Plus is a no-cost program. Instead, this loyalty program is going to be based on a points system wherein Flipkart customers will be able to enjoy benefits like free fast delivery, early exclusive access in Flipkart sales in addition to priority customer support from Flipkart support team. The points which the customers will earn will be in the form of Flipkart Plus coins, and the users will be able to redeem these coins in exchange of offers on food, beverages, entertainment, travel etc.

How to Become a Flipkart Plus Member
To become a Flipkart Plus member, you won’t have to do a particular sign up on the website. Instead, you will have to earn 50 Flipkart Plus coins to be eligible for Flipkart Plus membership. As Flipkart has highlighted on their website, purchase of Rs 250 will get one coin to the buyers, and on a single order, they will be able to earn a maximum of 10 coins. Further, when the Flipkart customers have 50 coins in their account, they will be able to exchange them for a Flipkart Plus membership. The membership will avail early sale access, faster delivery times, more discounts, offers on food, travel, shopping and premium customer support.
