As an effort to expand its India operations, Amazon India has launched its prime subscription service in India. Amazon Prime will offer “unlimited one-day and two-day delivery” services, and “discounted same-day, morning and scheduled deliveries”, in selected cities. There will be with no minimum order size.
Prime Video, which will include Amazon original TV series and movies besides other Indian and global content, is expected to be launched as a part of this service later. To try Amazon Prime service, the users can avail its free trial service for 60 days. After the trial period, annual subscription will be available at a special introductory price of Rs. 499. The listing pricing of Prime membership is expected at Rs. 999.
Commenting on the launch, Amit Agarwal, vice president and country head, Amazon India said, “We are very excited to bring Prime to our customers in India. With Prime, guaranteed one-day delivery becomes an everyday experience instead of an occasional indulgence, and with no minimum purchases, it provides unlimited convenience all year long.”
Currently, Amazon Prime will be available to customers in 100 cities. The registered Amazon members from 20 cities can also choose same-day, morning or scheduled delivery at a discounted fee of Rs. 50 per order.
"For sellers, Fulfillment by Amazon is now an even more powerful opportunity to rapidly grow their business and at the same time, provide customers across India with vast selection and unlimited fast free Prime delivery," added Agarwal.