Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks

Well, the day is finally here. The Telecom Regulatory Authority of India (Trai) had earlier extended the channel selection deadline to March 31, post which each and every subscriber with TV subscription will be moved to the new pricing scheme introduced by Trai. Both DTH and Cable TV operators are working hard to migrate their subscribers to the new regime which will be fully effective starting today. Service providers have come up with a lot of channel packs making it easier to the subscribers, but for those who’re yet to choose a pack, operators will move them to a Best Fit plan based on their current pack. But we suggest every subscriber choose their own channel pack by heading over to the respective operator’s website or mobile app as the Best Fit plan isn’t something linear to the subscribers.

Best Fit Plan: What is It and How it Works?
Earlier, the Trai had set the deadline of January 31 for all the subscribers to migrate to the new tariff regime. However, it felt that a lot of users are still facing issues as the pricing scheme isn’t adequately deployed by the operators, which forced Trai to extend the deadline to March 31. Back then, Trai even stated that there wouldn’t be any deadline extension after March 31 and the subscribers who don’t choose the channel packs will be migrated to a ‘Best Fit‘ plan based on their current subscription.
Best Fit plan, as the name itself suggests offers channels which are available in your current TV subscription. In our case, Sun Direct moved us to a Bengali DPO pack even though we reside in Telangana state and did not have a single Bengali channel in our previous subscription. So we had to call the customer support team randomly to change the pack to Telugu DPO Pack. But the channel pack change happened in a few minutes which is a good thing.