When we think of top DTH players in the Indian market, Dish TV is one of the popular and preferred DTH service providers. Dish TV has been catering to the entertainment needs of consumers for years. Since the demand for entertainment platforms skyrocketed, the retention of DTH services inclined towards various other online platforms. In the latest revelation, Dish TV revealed its financial results for the first quarter and reported a 34.07% decline in the consolidated net profit to Rs 49.14 crore. Last year, Dish TV reported a net profit of Rs 74.54 crore in the April-June quarter.
Total Expense of Dish TV Was Rs 672.80 Crore
Dish TV reported its total expenses of the quarter as Rs 672.80 crore, down 10.03% in Q1 against Rs 747.87 crore in the corresponding quarter. The revenue operations of the DTH service provider decreased to 12.51% to Rs 730.97 crore during the quarter. Anil Dua, CEO of Dish TV India Group, stated that the wrath of the pandemic was stressful for Dish TV. However, due to a variety of entertainment options, the service provider had to witness a decline in consumer spending on DTH services. He also stated that Dish TV is planning to restructure the distribution network with enhanced offers and incentives to lure customers.
Variety of Entertainment Options Have Surfaced for Digital Users
Earlier, the supremacy of DTH service was unbeatable because of the fewer entertainment alternatives. However, post-pandemic where staying at home became the new normal, the entertainment industry witnessed a massive increase in demand. Whether it was OTT platforms, YouTube or any other entertainment option, users had the option to pick the best option that would cater to their growing entertainment needs. Primarily, OTT platforms reaped most of the benefits from the pandemic and quarantine period. Platforms like Netflix, Amazon Prime Video, Zee5, Sony LIV and many others released exciting movies and series to lure customers. Even though Dish TV faced backlash in the quarter because of entertainment alternatives, the service provider is gearing up to launch new offers to provide unmatched entertainment for modest prices.
