CES 2015: Asus Zenfone Zoom announced, brings 13MP camera with 3x optical zoom

By January 6th, 2015 AT 2:13 AM

During its ongoing event at the CES 2015, Asus has announced a camera-centric version of the Zenfone 2, the Asus Zenfone Zoom. It features specifications similar to that of the Zenfone 2, which was announced today, but it has a better primary camera, complete with laser autofocus, 10-element lens, optical image stabilisation and 3x optical zoom lens. Both, the primary camera and the 5-megapixel secondary front-facing camera, can record 1080p videos.

Asus Zenfone Zoom

Asus Zenfone Zoom specifications

  • 5.5-inch IPS LCD display, 1920 x 1080 pixels, 72 percent screen-to-body ratio, and Gorilla Glass 3 with Oleophobic coating
  • Android 5.0 Lollipop with new Zen UI
  • Intel Atom Z3580 SoC, 64-bit 2.3GHz quad-core processor, PowerVR G6430 GPU, and 2GB/4GB of RAM
  • 16GB internal storage and a microSD card slot
  • 13-megapixel PixelMaster primary camera, laser autofocus, 10-element lens, 3x optical zoom, dual-tone dual-LED flash, and 1080p video recording
  • 5-megapixel secondary camera and 1080p video recording
  • 4G LTE Cat. 4, Wi-Fi ac/b/g/n, Wi-Fi Direct, Bluetooth v4.0, and GLONASS A-GPS
  • microUSB v2.0 port and 3.5mm headphone jack
  • 3,000 mAh battery with fast charging

Asus Zenfone Zoom Camera Module Back

Asus has definitely drawn some design inspirations from the Nokia Lumia 1020, as the Zenfone Zoom looks like the camera-centric smartphone from Nokia, though Asus has not actually used a larger camera sensor or a Xenon flash. However, we are sure that the 10-element lens, OIS, dual-tone dual-LED flash, and laser autofocus will help improving the image quality from the camera.

Other features include a 5.5-inch 1080p IPS LCD display, Android 5.0 Lollipop with new Zen UI, a 64-bit quad-core processor from Intel, 2GB/4GB RAM, and a 3,000 mAh battery. The device has been priced at $399, which translates to around Rs. 25,234, but Asus’ CEO, Jonney Shih, hasn’t announced anything related to its India-specific launch plans. Considering the kind of response, which Asus Zenfones received in India, we are hopeful that the Zenfone Zoom will be launched in India.

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

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Every manufacture going after MegaPixel. Only Asus is putting something useful to the camera. We can call this a true digital camera replacement.

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