Airtel Saw Better Response to Tariff Hikes from Users than Expected: CEO
Bharti Airtel, the second-largest telecom operator in India, recently partook in the tariff hikes of mobile plans implemented in the early Q2 of FY25. The result of any tariff hike in the past has been a growth in average revenue per user (ARPU) but at the cost of the customer base. Airtel had anticipated losing customers and a downtrading of plans as the prices went up. Downtrading here means that... Read More