After Trai Tariff Regime, Subscribers Turn to OTT Apps Due to Increased TV Bills

As the days passed after the implementation of the new Trai tariff regime, the subscribers waited for the good effects to show up on their pricing and the working of the industry. However, the subscribers were disappointed to know that they would be paying more for the same channels after this new introduction. Later, Trai also admitted to the fact that the new norms had upped the prices of channels and hence the monthly DTH and cable TV bill of subscribers. This increase in monthly rentals gave the subscribers a chance to turn to alternatives which came in the form of over-the-top applications. The subscribers found it much more affordable to watch their favourite shows on platforms like Hotstar, Sun NXT, ZEE5, and more. A number of reports have also come up that testify for this shift in consumer behaviour.

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Trai Admits Increase in Monthly TV Bill for Consumers

Ever since the new tariff regime came out, Trai kept on saying that the new regime will bring transparency and also reduces the monthly bill to the subscribers. However, in a recent interaction with ET Telecom, the sector regulator revealed the new regime has increased the monthly TV bill of users and it’s currently looking to bring down the tariffs so that it can save the consumers from switching to OTT platforms.

Mixed Reaction to Trai Tariff Regime

The subscribers were asked questions about the new Trai tariff regime and how it had affected the pricing of channels, their viewing habits and more. Jasal Shah, MD & CEO of Velocity MR said, “The opinion on the new Trai rules weighs slightly more to the positive side as more than 50% say that it allows them to choose the channels that they want to watch and hence the cost per channel is not an issue. But an equal majority of about 40% claim that by the new regulation they get fewer channels for the same price they had paid earlier. In other words, TV subscription costs have become expensive. Close to 5% are not even aware of this new regulation.”