Broadband Tariff War: Bharti Airtel is Offering Up to 100 Percent More Data With Almost All its Broadband Plans

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Bharti Airtel has refreshed its home broadband plans to offer more data ahead of the Reliance JioFiber launch. Airtel issued a press statement saying that the company is looking to serve the exploding demand for high-speed data these days. Almost all the Airtel's new broadband plans now offer up to 100 percent more data benefits and that too within the same monthly rates.


To give a brief idea on what's new, here's an example. The Rs. 899 plan in Delhi used of offer 30GB earlier, but it's now modified to offer 60GB per month. The Rs.1099 plan will now offer 90 GB of high-speed data compared to 50 GB earlier. The Rs.1299 plan now offers 125 GB compared to 75 GB, and the Rs.1499 plan offers 160 GB compared to 100 GB. The same data hike has been given to all the cities across the country where Airtel broadband is live.

All the existing customers will be upgraded to the new plans automatically in the current bill cycle, whereas new users will have to choose the plan that suits them and the plan will come with revamped benefits. Further, customers can check the added data balance on My Airtel app.

The upgraded plans are yet another addition to Airtel’s initiatives to innovate products that offer great value to customers. Recently, the company rolled out Airtel Surprises and myHome Rewards that offered free additional data benefits to the customers who has both Airtel broadband and Airtel DTH connection.

Hemanth Kumar Guruswamy, CEO – Homes, Bharti Airtel (India) said, “Our new plans are aimed at putting India onto the digital superhighway and complement our superfast broadband offerings like ‘V-Fiber’. At Airtel, our mission is to enable a superior digital experience and offer great value to our customers. Our customers can now add to their online experience with exciting speeds backed by unmatched service reliability. We believe these new plans will also drive the adoption of high-speed broadband in the country.”

Reliance Jio is said to roll out the JioFiber broadband services in India very soon delivering speed up to 1 Gbps. The newcomer recently confirmed that the JioFiber preview is currently running in six cities of India and will soon expand to other cities as well. A few months back, Airtel rolled out the 'V-Fiber' broadband service based on Vectorization technology. All the revamped broadband plans of Airtel belong to V-Fiber itself.

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Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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