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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
In a move that underscores its transformation from a telecom operator to a digital technology powerhouse, Bharti Airtel has unveiled a sweeping vision to drive digital transformation for enterprises and telcos worldwide through its newly branded digital subsidiary, Xtelify.
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At the centre of this strategy lies the launch of Airtel Cloud, a sovereign, telco-grade cloud platform designed and built entirely in India. Backed by an AI-powered software stack, this new initiative positions Airtel to challenge hyperscale cloud providers and global telecom software vendors — all while aligning with India’s growing push for digital sovereignty.
Building India’s Digital Infrastructure for the World
Tailored to handle 140 crore transactions per minute, the same scale at which Airtel currently operates internally, the Airtel Cloud is hosted on next-generation sustainable data centres and promises up to 40% cost optimisation for Indian businesses. What sets it apart is its compliance-first design: all data remains within Indian borders, with no access to any foreign entity.
This is a pivotal moment in our journey. We are taking our homegrown platforms—built, tested and scaled within Airtel—to businesses across India and telcos across the globe said Gopal Vittal, Vice Chairman and MD, Bharti Airtel.
In essence, Airtel is commercialising the same digital backbone it used to scale to over 590 million customer touchpoints.
The AI Stack: Xtelify’s True Differentiator while cloud infrastructure is the foundation, the real edge lies in Xtelify’s software platform, which offers four flagship products designed to reshape telecom operations:
Xtelify Work: AI-driven field task automation and resource optimisation
Xtelify Serve: Intelligent, omni-channel customer experience management
Xtelify Data Engine: Converged analytics for hyper-personalised insights
Xtelify IQ: Real-time, secure customer engagement platform
These platforms promise to solve real-world telecom problems: from streamlining massive field operations to reducing churn and boosting ARPU through better customer engagement.
