Bharti Airtel Focuses Primarily on Quality, Not Quantity

Bharti Airtel is one of the oldest telecom operators in the country. The telco has seen its fair share of highs and lows in the last decade but has stood firm despite everything. Before Reliance Jio’s entry into the market, Airtel was regarded as the king of the industry. That changed rapidly with Jio’s mind-blowing 4G offers.

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At the time of Jio’s arrival, multiple operators vanished from the scene, but Airtel stood strong enough to survive the blow. The telco quickly adapted to the market expectations and came out with similar offerings as that of Reliance Jio. Airtel also started offering prepaid plans with unlimited voice calling and daily fair-usage-policy (FUP) data.

After 4 years of competing with Jio, Airtel has finally been able to beat Jio in consecutive monthly and quarterly subscribers addition. Bharti Airtel is back on its feet financially with the help of all the capital that the telco raised in the last few years.

Bharti Airtel’s Network Quality the Reason Why It Added More Subscribers

When the tariff plans offered by the telcos fall in the same range, the telco providing the best network services will automatically stay ahead of all the other operators. This is the primary reason why Bharti Airtel has been adding more subscribers than Jio in the last few months.

Despite offering slightly cheaper plans, Jio has been behind Airtel in monthly and quarterly subscribers addition for quite some time now. Bharti Airtel focuses more on acquiring quality users who can pay more for getting seamless network services.