Bharti Airtel, has joined forces with ‘Baahubali 2 – The Conclusion’ to unveil a bunch of special products for the fans of the upcoming mythological movie. Under this partnership, the telco is launching a range of Airtel Baahubali 2 products to its users including a special SIM card, new 4G recharge plans, and access to exclusive content.
To begin with, there’s a new ‘Baahubali-2’ branded 4G SIM card which comes with free 4G data benefits to enable customers to experience the epic drama on Airtel. Besides, the telco has also launched special ‘Baahubali -2’ 4G Recharge Packs that offer better value to customers.
However, the telco didn’t reveal any specifics regarding these plans in the press release. So, we will have to wait for a while to know what exactly do these special Baahubali 4G recharge packs bring to the table.
Also, the telco is providing exclusive access to content like the making of the film and a host of such other videos from the film on Airtel Movies. Who knows, you might even get an answer (or at least a hint) to the most-asked question: “why did Kattappa kill baahubali” in these videos. Or, maybe not!
That’s not it. Wynk Music – the OTT music app from Airtel, will have the star cast of ‘Baahubali -2’ as ‘Guest Editors’ on the app and users can enjoy specially curated Playlists.
All these ‘Baahubali 2’ labelled Airtel products were unveiled by the upcoming film’s star cast today at an event in Hyderabad.
Raj Pudipeddi, Director – Consumer Business & Chief Marketing Officer, Bharti Airtel said, “As India’s largest and fastest mobile network, Airtel is thrilled to partner with ‘Baahubali 2’ to deliver an exciting experience to our customers. We invite Baahubali fans to get up close with the epic on their smartphones with Airtel and enjoy great content backed by a superior mobile broadband experience.”
“Customers can now also experience high-speed data on the seamless Airtel Baahubali mobile broadband network to enjoy all the film content from the internet. Customers can also enjoy our specially curated Wynk Music playlist, exclusive videos on Airtel Movies and much more apart from trying their luck at exciting online contests,” said Venkatesh Vijayraghavan, CEO - Andhra Pradesh & Telangana, Bharti Airtel.
Shobu Yarlagadda, CEO - Arka Mediaworks said, “We are excited about the partnership as it makes brand Baahubali more accessible to our audience. Currently, Baahubali has expanded into a big franchise that includes comic books, novels, animated TV series, mobile game and a first of its kind virtual reality experience. Through this partnership with Airtel, we will expand our ability to provide the Baahubali phenomena and entertainment on-the-go, anywhere, and anytime to our audience.”
Airtel will also introduce an online engagement program across various digital platforms to bring the world of Baahubali closer to its consumers. An outdoor campaign will also be rolled out soon. All these will be rolled out in a phased manner over the coming days.
So, are you going to get the Baahubali-2 Airtel SIM card? What do you think about this move from Airtel? Let us know in the comments below.