Reliance Jio, Bank of Baroda Partner to Launch Mobile Banking App for JioPhone Prima 4G

Bank of Baroda and Reliance Jio announced a partnership to launch bob World Lite, a mobile banking application designed specifically for feature phone users, on the JioPhone Prima 4G device. “In line with the vision of the Government of India and the Reserve Bank of India to promote inclusivity and make digital payments accessible to feature phone users, this industry-first initiative brings seamless and comprehensive digital banking access to millions across the country,” the companies said in an official statement on April 13, 2026.

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Industry-first banking solution for feature phones

The application will be available to both existing Bank of Baroda customers and users of other banks through a streamlined self-onboarding process.

“Unlike conventional mobile banking apps that only work on smartphones, the bob World Lite app has been built to provide a comprehensive suite of everyday banking services on affordable feature phones, thereby expanding its reach across semi-urban and rural India. It features a lightweight, low bandwidth architecture with keypad navigation and secure access, making digital banking simple, seamless, and accessible,” the official release said.

Pre-installed on JioPhone Prima 4G devices

The bob World Lite mobile app currently offers functionalities such as UPI-enabled scan and pay, fund transfers, bill payments, mobile recharges, and profile management, with additional features expected in future updates. Under the partnership, the application will come pre-installed on JioPhone Prima 4G devices and will also be available for download via JioStore for existing users.

Expanding digital banking beyond smartphones

Commenting on the development, Debadatta Chand, Managing Director and CEO of Bank of Baroda, said the initiative represents a significant step toward broadening digital banking access. “Driving digital inclusion remains a core priority for us at Bank of Baroda. Presently, bob World mobile banking caters to retail customers and bob World business serves merchants, SME and corporate customers. Our partnership with Jio to launch bob World Lite is a significant step towards extending digital banking beyond the smartphone ecosystem. With a large and growing base of feature phone users in India, this initiative enables simple, secure, and anytime banking while helping bridge the digital divide. This initiative also opens up opportunities for us to onboard and engage with a wider customer base, reinforcing our commitment to inclusive and sustainable growth,” Chand said.