The share of mobile internet spend out of average monthly bill has increased to 64% in 2015 as compared to 54% in 2014, even as the average monthly bill has declined 18% over last year, according to a joint report by Internet and Mobile Association of India (IAMAI) and IMRB International.
The number of mobile internet users in India is likely to reach 371 million by June 2016, up from 306 million mobile internet users in India in December, 2015, the report said. Of the 306 million internet users in 2015, 219 million users are from urban India, which registered a 71% year-on-year growth, while the user-base in rural India has gone up by 93% from December 2014, to reach 87 million in December 2015.
The report said that for the first time “online communication” has surpassed “social media websites” to top the purpose to access mobile internet list. 80% of the urban users use mobile internet for communication whereas 74% access social networking sites using their mobile internet, the report said.
In rural India however, majority of the users access mobile internet for entertainment, followed by social networking and online communication.