Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI

Taiwanese brand Asus had a successful 2018 in India with the company’s all four smartphones- Asus Zenfone Max Pro M1, Zenfone 5Z, Zenfone Max M1 and Zenfone Lite L1 making a mark in the industry. Asus recently announced that it sold over one million units of Zenfone Max Pro M1 in six months of launch. While the Max Pro M1 was a mid-range device, Asus’ foray into the entry-level and budget segments happened with the Zenfone Max M1 and Zenfone Lite L1. The Asus Zenfone Max M1, as the name itself suggests is a watered down version of the Max Pro M1. Priced at Rs 8,999, the new launch from Asus boasts a beefy 4000mAh battery, Qualcomm Snapdragon 430 octa-core chipset and boots ZenUI out of the box. How does this new launch from Asus competes with its first smartphone of 2018? Read on to know more.

Asus Zenfone Max Pro M1 vs Asus Zenfone Max M1: Design, Display and Hardware
The Asus Zenfone Max M1 sports a 5.45-inch HD+ display which renders a resolution of 720×1440 pixels on an IPS panel with an 18:9 aspect ratio, it features a peak brightness of 400 nits and a screen to body ratio of 82%. On the other hand, the ZenFone Max Pro M1 sports a 5.99-inch display with a similar 18:9 aspect ratio. On the software front, the Asus ZenFone Max M1 boots ZenUI 5.0 with the Android Oreo on the backend, whereas the Asus Zenfone Max Pro M1 comes with a stock Android experience of Android 8.1 Oreo.
When it comes to hardware, the ZenFone Max M1 packs the octa-core Qualcomm Snapdragon 430 SoC, paired with 3GB of RAM and 32GB internal storage. The phone provides the option of expanding storage via a microSD card up to 256GB. On the other hand, the ZenFone Max Pro M1 packs the octa-core Qualcomm Snapdragon 636 SoC under the hood with 3GB/ 4GB/ 6GB of RAM and 32GB/ 64GB of internal storage depending on the variant.