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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI
The Cupertino based tech giant Apple is widely regarded as one of the most successful tech companies of all time, bringing to its users groundbreaking devices like the Mac and the iPhone, all of which have gone on to become either segment leaders or major competitors.
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To do this, Apple has sometimes made use of localised parts to ensure that it has total control over key aspects of a device, one of the prime examples being that of the silicon used in the iPhone, which has always been leaps and bounds ahead of what the competition has had to offer.
In 2020, the company decided to ditch Intel and its processors, which were in use for the company’s MacBook and iMac and, instead of looking for an alternative, Apple decided to take a gamble with its own silicon that was later dubbed the M1 chip.
Fast forward to 2021, the MacBook Air and Pro, which run the M1 chip, are selling like hotcakes, with users reporting much better performance in comparison to the older models and, more recently, the famed iMac and iPad Pro making use of the same for their computing needs.
Within a span of a year or so, Apple has seen the fruits of its labour and, it seems that it is getting ready to launch a 40-core Apple Silicon chip to power the likes of the iMac Pro with a new Mac Mini in tow as well. So, is Apple getting ready to take things to the next level? Yes, here’s why we think so.
Apple M1: What Made It Special
Before one discusses the future, they must delve into the past, and that is what we will do first. At the time of launch, Apple touted the M1 chip to be the world’s fastest CPU core in low-power silicon with the world’s fastest integrated graphics, the world’s best CPU performer on a per watt basis and much more.
