According to a report by The Economic Times, Apple has sold around half a million units of its recently launched the iPhone 6 and the iPhone 6 Plus devices in India during Q4 2014. Comparatively, Apple sold one million iPhones in India in the year to September 2014.
However, it's not clear which of the two devices is selling well in the country. Launched in last September in the US, the company had managed to sell 10 million iPhones within the first weekend of its launch. The device is in such a huge demand that the company faced supply chain woes, which apparently has now been sorted.
The iPhone 6 comes with a 4.7-inch display screen while the iPhone 6 Plus comes with a 5.5-inch display screen putting it into a phablet category. Both the devices support NFC based mobile payments offering, which hasn't really picked up in the country.
The report also states that the company plans to halve the credit period it gives retailers to seven days and slash margins by 0.5-1 percent point. Typically, retailers get a credit of 14-15 days from top smartphone brands.
An electronics retailer said, "Apple and its distributors have informed the trade that improvements in cash flow by cutting credit period and retailer margins will help them to invest more in consumer offers like EMI schemes. It has also told its trade partners that they don't have to invest in store-level marketing, which will be done by them."
