Micromax’s Yu Yureka to go on sale today for the first time, 10,000 units available

By January 13th, 2015 AT 10:37 AM

Micromax’s first smartphone under its new series of Cyanogen OS powered smartphones, the Yu Yureka will go on sale today for the first time. Around 10,000 units of the smartphone, will be available for purchase from Amazon India from 2PM today to registered members only for Rs. 8,999.

Micromax Yu Yureka

The Yu Yureka features a 5.5-inch HD IPS LCD display, a 64-bit octa-core Snapdragon 615 processor, 2GB RAM, 16GB internal storage, and a 2,500 mAh battery. It is equipped with a 13-megapixel primary camera with 1080p video recording, and a 5-megapixel secondary front-facing camera. It is a dual-SIM smartphone with 4G LTE connectivity on the primary SIM, while the secondary SIM card slot is capable of connecting to 3G networks. The device competes with Xiaomi’s Redmi Note 4G, though the latter lacks dual-SIM card slots.

Apart from the high-end specifications, the device also became popular due to its software – it runs a Cyanogen OS 11, a modified version of Android 4.4 KitKat with huge number of customization options. Micromax has promised that they will provide consistent software updates to the device for 2 years.

The Yu Yureka, which was officially announced last month, is a part of Micromax’s strategy to sell smartphones exclusively online at dirt cheap prices. This strategy is similar to that of Xiaomi’s and OnePlus’, where they sell high-specced smartphones at a very low cost, bypassing the commissions given to middlemen as well as money required for conventional marketing methodologies.

Read more on:

Computer science engineer turned technology blogger. Following consumer electronics industry closely from 2006, he can now predict pretty much where the market is heading. He has a dream to own Android, Windows Phone and iOS smartphones all at the same time.

4
Leave a Reply

avatar
Photo and Image Files
 
 
 
3 Comment threads
1 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
3 Comment authors
dealsAmazon notoriously increases the price of Micromax Yureka in middle of a flash sale from Rs. 8,999 to Rs. 12,499CHAITANYA DASpapuni Recent comment authors
newest oldest most voted
deals
deals

Awesome feature of micromaxs mobile…prize also good

trackback

[…] was an important day for the tech geeks and all the folks who were looking out to buy Micromax Yureka an exceptional device that will be powered by the Cyanogen Mod and the state of the art 64 bit […]

Recent Posts

Microsoft Starts Notifying Windows 7 Users About the Expiry

Microsoft is rolling out a notification update to existing Windows 7 users, informing them that the software giant is pulling...

Recommended Packs by DTH Operators Prove to Be Affordable Than Individual Channels After Trai Mandate

The deadline is approaching for the consumers to select channel packs under the new tariff mandate introduced by the Telecom...

BSNL IPL 2019 Plans of Rs 199 and Rs 499 With Daily Data Benefit Introduced for Prepaid Users

The Indian Premier League (2019) will be kickstarting today. Ahead of the popular Cricket tournament amongst Indian users, government-owned telecom...