Apple has taken the aggressive route for ensuring that it gets a decent share of the Indian smartphone and tablet market. In the past few days, it has launched a buyback scheme for the iPhone 4S, an EMI plan for the iPad Mini and has relaunched the iPhone 4 in the Indian market with cashback schemes. Coming to its current flagships, iPhone 5C and 5S, it introduced them with an attractive scheme in association in Reliance Communication where customers could get the devices in a monthly EMI plan over the period of two years. It was then followed by a buyback for the iPhone 5C but it was restricted only to iPhone 4. And now, it has a couple of offers you might find hard to resist.
Apple has introduced buyback and EMI offers for the iPhone 5C and iPhone 5S. Let us first talk about the iPhone 5C.
Apple plans on giving you a minimum cashback of Rs 5,000 for your old smartphone which it expects to be in working condition. The buyback amount will go up with the smartphone and its condition. Apple hasn't released a list of devices which will be covered under the same but it will soon release a list and the amount will be at the dealer's discretion.
In order to further boost the appeal, Apple has also introduced an EMI plan where you can get the device after an initial down payment of Rs 9,990 for the 16GB variant and Rs 21,590 for the 32GB model as well. The remaining amount can be paid in EMIs of Rs 3,150 for the next 9 months. If you own a Standard Chartered Bank credit card, you can get a cashback of Rs 1,500 which we believe pretty much would cover all the related expenses such as processing fees and the likes.
Talking about its elder sibling, the iPhone 5S has got itself an EMI scheme that is bound to give a shot in the arm to the sales of the most expensive smartphone on sale in India. The scheme will be available for all the variants of the device. You can get yourself an iPhone 5S with an initial down payment of Rs 9,990 for the 16GB variant, Rs 18,990 for the 32GB variant and Rs 27,990 for the 64GB variant. You can pay the remaining amount over a period of 9 months with a monthly EMI of Rs 5,100.
Both the smartphones have not been able to do as well as Apple would have expected due to their exorbitant out right prices. With the introduction of the new EMI and buyback offers, Apple will surely attract a slew of buyers. How will Samsung and other leader smartphone manufacturers react to this move from Apple is something that we await to see.